Even Apple cannot explain why we need AI in our lives

Whenever a new technology comes along, the world has traditionally looked to Apple to know what to do with it. Under Steve Jobs, the company was renowned for converting groundbreaking technologies into the next must-have device or service.

Not any more. Last week’s hotly anticipated unveiling of Apple Intelligence – Apple’s audacious attempt to stamp its own brand on to generative artificial intelligence – was an uneven and unoriginal demonstration that seemed uncharacteristically derivative.

Financial Times