Ferrari unveils 12Cilindri in South Korea, first time in Asia
INCHEON — Italian sports carmaker Ferrari S.p.A. on Thursday unveiled the 12Cilindri with a V12 petrol engine in South Korea for the first time in Asia to expand its presence in the luxury segment of the region’s fourth-largest economy.
The two-seater 12Cilindri, which can reach 100 kilometers (62 miles) per hour from zero in only 2.9 seconds, debuted globally on May 3 in Miami, Florida, to attract rich customers, who love powerful roaring internal combustion engines despite increasing uses of electric vehicles.
“The 12Cilindri is a car for only a few with high vision and standards for Ferrari, who precisely understand a unique sensibility of 12 cylinders and Ferrari’s DNA,” the automaker said.
Ferrari hosted the Asia premiere of the new model in South Korea to accelerate its growth in the country. The supercar maker sold 339 units in 2023, up 12.3% from a year earlier, according to local media reports.
The company unveiled the Purosangue, its first ever four-door, four-seater sport utility vehicle, in the country, also for the first time in Asia.
OVER 340 KM/H
The 12Cilindri is equipped with Ferrari’s iconic 12-cylinder gasoline engine, the same kind used for the Purosangue.
The mid-front mounted engine yields 830 horsepower with maximum revs rising to 9,500 revolutions per minute (RPM) for a top speed of over 340 km/h.
The supercar is inspired by Ferrari’s historic grand-tourer (GT) models of the 1950s and 1960s, according to the company.
Ferrari is likely to ship the 12Cilindri to South Korea next year, while the company has yet to decide on prices in the country.
Write to Jin-Won Kim at jin1@hankyung.com
Jongwoo Cheon edited this article.
