Fintech disruptor Revolut unveils ‘The Future of Money’ campaign in Australia via Anomaly U.S. – Campaign Brief
Revolut, the global financial superapp with over 40 million customers worldwide, has today announced the debut of its latest above-the-line campaign in Australia, titled ‘The Future of Money’ developed by Anomaly.
This campaign marks Revolut’s second above-the-line advertising initiative within the past 12 months, underscoring the company’s accelerated growth in Australia. A series of advertisements will air across a range of digital channels and have been strategically crafted to establish Revolut’s presence in Australia. Since its UK conception in 2015, Revolut has witnessed exponential growth worldwide, and now it’s poised to demonstrate to Australia that the future of money is already here and diverges radically from conventional norms.
Directed by Tim Godsal of Anonymous Content, the ‘The Future of Money’ campaign highlights Revolut’s innovative product suite, challenging traditional banking paradigms and offering a comprehensive range of top-tier financial solutions
Says Camilla Harrisson, CEO of Anomaly: “Australian consumers’ relationship with money has undergone a radical transformation over the last decade. Today, it exists online, on-the-go, in real-time, and is virtually invisible. It evolves continuously, leaving traditional banks struggling to keep pace – our contemporary world demands a modern solution like Revolut.”
Says Charlie Short, head of growth APAC at Revolut: “Through our new and boldly creative campaign, Revolut is aiming to disrupt the Australian financial landscape and introduce Australians to a new paradigm of money management. Our objective is clear: to educate everyday Aussies about Revolut’s seamless, effortless and borderless capabilities that will simplify their money experience. The future of money is here, and it is embodied in Revolut.”
Revolut aims not only to communicate its brand ethos of simplifying money but also to catalyse a movement toward challenging industry conventions and empowering Australians to embrace a new era of financial liberation.
