FordDirect to integrate its data with DriveCentric’s CRM

DriveCentric has partnered with FordDirect, a collaboration designed to enhance the way Ford and Lincoln dealers engage with customers though data insights and CRM technology.

FordDirect is a joint marketing and advertising joint venture between Ford Motor Co. and its dealers that serves as the data hub connecting them. In that capacity, it collects data, including direct streams of incentives and digital content, that allows FordDirect to analyze consumer interactions.

The partnership integrates that data with DriveCentric’s CRM platform, which the company said combines automation, engagement tools and real-time insights to offer the dealers the capability to drive retail sales and strengthen brand loyalty.

In a news release, DriveCentric said its platform, enriched with FordDirect’s data feeds, provides “actionable insights, enhancing decision-making processes and offering in-the-moment coaching for sales teams.”

“At FordDirect, we strive to be an indispensable partner to Ford dealers and Lincoln retailers in new ways by offering choice with partners like DriveCentric,” CEO Dean Stoneley said in the release. “The dealers with DriveCentric love the product, which is why we decided to make it even more widely available to give new options for technology that helps dealers focus on their business and their customers.”