Fullpath enters two-way API integration with VinSolutions CRM

Automotive customer data platform Fullpath announced an application programming interface integration with Cox Automotive’s VinSolutions customer relationship management system.

The companies said in a news release the two-way API integration will “mutually benefit dealer customers of both Fullpath and VinSolutions.”

Fullpath — among this year’s Emerging 8 honorees — said the integration will allow for the seamless transference of data between platforms, allowing Fullpath’s CDP to pull data from the CRM and enabling the automatic update of customer records to include activities tracked by the CDP in real time.

CDPs are designed to consolidate the data sources used by car dealers into one central location through APIs, the companies said, making data usable for gaining insight into shopper behavior and dealership operations.

Fullpath product manager Avigdor Rosensweig said the integration “will allow dealers to use the most relevant and up-to-date data and interactions to create an excellent, personalized experience for every engagement. We are grateful to VinSolutions for its dedication to innovation and building dealer success.”