Generative AI

GenAI Enterprise Sales Strategies for Success


Matt Carbonara, head of enterprise tech investing, Vibhor Rastogi, head of AI investing, and Cagla Kaymaz, principal of Citi Ventures, highlight the importance of understanding customer needs, navigating competition, ensuring safety and compliance, and finding the right balance between automation and human involvement for GenAI entrepreneurs.

From both the top down and the bottom up, large enterprises are eager to implement generative AI (GenAI) solutions that can help them increase productivity and improve business outcomes. Many are still early in their adoption process and are working through such considerations as whether to build or buy the solutions they need and which vendors to partner with.

This is creating a rare greenfield opportunity for entrepreneurs looking to build enterprise-grade GenAI tools. But while the time to move on GenAI is now, selling a GenAI solution to a large enterprise is an especially complex undertaking given the field’s additional tech requirements, data privacy concerns, and fast-evolving regulatory landscape.

Having spent the last decade-plus investing in AI startups and the last couple of years following the GenAI revolution closelyOpens a new window