Hotel Marketing Podcast Episode 258
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Episode 258 – Don’t Lose Your Analytics Data on July 1st! Here’s What You Need to Do
In today’s very brief episode, we’re going to talk about the biggest update in analytics since GA4. Every hotelier MUST listen to this episode.
Universal Analytics Sunsetting.
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?
- What this means for hoteliers
- You better have GA4 set if you don’t already (shame shame!)
- Test and test again to make sure you’re tracking
- You will lose all access to UA
- Do you really need to store historical data?
- GA4 data storage limitation
- GA4 will ONLY keep data for 14 months
- Specific storage needs
- There will be no year-to-date v/s year-to-date performance
- The solution is a data warehouse
- Preservation of historical data
- Long term comparison
- Advanced manipulation of data
- Multiple data sources
- How to transition to a data warehouse
- Contact us or learn about BigQuery
To listen to this TravelBoom podcast.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
