HubSpot Vs. Salesforce (2024 Comparison) – Forbes Advisor

Salesforce is a feature-rich CRM that comes with various sales management tools, including lead assignment, lead scoring, collaborative forecasting, sales engagement automation, workflow automation and contact management.

Salesforce’s team collaboration tools make it easier to manage complex sales opportunities that involve multiple sales reps working with multiple contacts within prospect organizations. The CRM can also track the impact of marketing campaigns in terms of lead capture.

Salesforce packs each of its four CRM plans with helpful sales tools. The company also offers several add-on services—such as Salesforce Maps, Einstein Relationship Insights and Journey Builder—that come at an additional cost. If you’re in the process of choosing CRM software and are thinking about selecting Salesforce, consider both initial plan costs plus add-ons you’ll need. Plans are billed annually. Here’s a glimpse at what you get:

• Essentials ($25 per user, per month): This starter plan includes the basics, such as account, contact, lead and opportunity management functionality and email integration with Gmail and Outlook.
• Professional ($75 per user, per month): When you upgrade to the Professional plan, you gain additional CRM features such as pipeline and forecast management, the ability to create and track quotes and orders and unlimited custom applications.
• Enterprise ($150 per user, per month): With the Enterprise plan, you get all the features in the lower-tier plans, plus sales team collaboration, advanced reporting, opportunity scoring and unlimited roles and permissions.
• Unlimited ($300 per user, per month): The Salesforce Unlimited plan includes every feature in the lower-tier plans, plus 24/7 support, advanced sales engagement and insights tools, the Developer Pro Sandbox, predictive forecasting, lead scoring, pipeline inspection, conversation insights and premium activity capture.

HubSpot’s CRM is often considered a lightweight alternative to Salesforce. Depending on your needs, you’ll likely pay less for HubSpot, but you won’t have access to the sheer power and customizability Salesforce delivers. All HubSpot plans, including the free plan, come with contact management, email scheduling, deal pipeline meeting scheduling, team email and user management.

HubSpot offers a free plan and three premium plans. HubSpot’s CRM pricing scales as the number of users on the account grows. Although HubSpot accepts monthly payments, annual commitments are required. You’ll pay 10% more for month-to-month payments. Here are key features and prices for each HubSpot plan:

• Free: The free plan is extremely limited compared to the paid plans. It includes 10 custom properties and up to three dashboards with 10 reports per dashboard, up to five HubSpot-branded template templates and a limit of 200 email notifications per month.
• Starter CRM Suite: Starter plan fees begin at $30 per month and $25 per month, per additional user. Free tools include the Marketing Hub Starter, CMS Hub Starter, Sales Hub Starter, Service Hub Starter and Operations Hub Starter.
• Sales Hub Professional: Plans start at $450 per month for five users and $90 per month, per additional user. A one-time $375 onboarding fee is required. Professional plans include all Starter plan features plus sales analytics, teams, sales automation, 1:1 video messaging, ABM tools and forecasting.
• Enterprise: HubSpot’s top-tier plan starts at $1,200 per month for 10 paid users; additional users cost $120 per month. You’ll also pay a required one-time Enterprise Onboarding fee of $3,000. Enterprise customers have access to all lower-tier features plus playbooks, conversation intelligence, advanced permissions, hierarchical teams, custom objects and predictive lead scoring.