Hyundai Motor launches 2025 model year of Grandeur

Hyundai Motor Co. announced on Wednesday that it launched its flagship sedan Grandeur’s model year the 2025 Grandeur. 

The Grandeur is Hyundai Motor’s flagship sedan which gained popularity after its first release in 1986. It was sold a total of 113,047 units last year, making it the best-selling car domestically.

All trims of the new Grandeur come standard with the intelligent safety feature Lane Following Assist 2 (LFA 2).

LFA 2 enhances the lane-keeping performance by expanding the operating range of the front camera and strengthening the steering control method compared to the existing lane-keeping assistance feature.

Customers can choose the Black Exterior Package, which allows parts of the exterior, such as the black grille and emblem, to be changed to black.

The steering wheel grip detection function, which was highly preferred by customers, has been included in all trims, and the scope of Over-the-Air (OTA) software updates has been expanded to include the air conditioning controller.

New features such as the electronic shift column vibration warning function and an interior fire extinguisher have been newly installed in the new Grandeur.

Hyundai Motor stated that despite the numerous new features added to the new Grandeur, the price increase has been minimized to around 200,000 won.

Write to Jin-Won Kim at jin1@hankyung.com