Independent music body WIN sets ‘principles for generative AI’
Global independent-labels body WIN is the latest music industry organisation to announce the principles it would like to see govern generative AI technologies.
Based on a consultation with its members, the document hits on all the key lobbying demands from the industry. Use of music and related content to train AI models should be subject to copyright and requires “explicit permission in advance, including “fair and appropriate remuneration” for its creators with “fairly negotiated terms” for example.
WIN believes that content generated by AI “without human creativity” should not qualify for copyright; that AI-generated content should be properly labelled; that unauthorised deepfakes need to be cracked down on; and that transparency and accountability – including record-keeping of training datasets – should be built in “at all stages” of development.
WIN’s principles join *deep breath* UK Music’s position paper on AI; the Council of Music Makers’ five fundamentals for music AI; the Human Artistry Campaign’s seven core principles for AI applications; indie publishing body IMPF’s ethical guidelines on generative AI; seven principles on creative rights in AI proliferationfrom a group of industry organisations; UMG and Roland’s seven (it’s the magic number!) principles for music creation with AI; and a recent report from British politicians setting out what ‘pro-creative industries’ legislation should look like.
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