Joanna Williams brings TikTok data analytics and online retail expertise to SuperOrdinary — Retail Technology Innovation Hub
Reis added: “For those unfamiliar, Joanna brings a wealth of expertise in TikTok data analytics, and the evolving landscape of online retail.”
“With 25 years of experience building the end-to-end value chains for lifestyle Fortune 500 companies and dozens of C2M brands with influencers, she has invaluable knowledge and a global network to leverage in this space.”
“With our impressive army of 30,000 creators and affiliates at SuperOrdinary and Fanfix, we are poised to lead the charge in the next era of social commerce, leveraging data, generative AI, and a global supply chain.”
“Joanna’s visionary leadership will guide us in empowering creators and brands with informed opportunities across all our platforms.”
TikTok Shop
Earlier this year, SuperOrdinary announced a suite of TikTok Shop solutions for lifestyle brands in the US.
As part of the launch, the company unveiled partnerships with Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever.
The initiative gives brands a single partner solution for TikTok Shop, where SuperOrdinary will manage everything from account setup to affiliate management, content production, and live streaming.
Reis said: “We see massive opportunity on this channel and are proud to partner with Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever.”
“These brands share our enthusiasm for social commerce and meeting consumers where they are, and our dedicated US team of social commerce experts is working with them to replicate our continued success in China.”
BABOR Cosmetics America CEO Tim Saunier commented: “Through our partnership with SuperOrdinary, we’re embracing the power of social commerce, particularly on TikTok, redefining our brand’s presence not just in the USA, but globally.”
SuperOrdinary launched operations on TikTok (Douyin) in China in 2018 and its creator partners have hosted more than 57,000 hours of live streaming on TikTok and platforms like Tmall.
The company says that its China live streaming sales exceed $500 million to date with more than 1.1 million product orders
