KEDGE Embraces AI to Enhance Student Employability and Support Entrepreneurship

Adapting to Technological Change
Acknowledging the swift technological advancements, KEDGE Business School has implemented artificial intelligence (AI) to bolster employability and entrepreneurship among its student base. This proactive move has been anchored by innovative tools, tailor-made educational programs, and robust corporate partnerships.

AI is increasingly becoming a staple in the global workforce, with predictions from Goldman Sachs foretelling that a quarter of the jobs in Europe might succumb to automation, influencing up to 300 million positions worldwide. To prepare its students for such shifts, KEDGE has woven AI learning into its curriculum.

The Dean of Pedagogy at KEDGE, Laurence Le Poder, mentioned that mastering AI is a coveted skill in the job market—a trend that will only become more pronounced. The institution actively collaborates with corporate partners to track hiring practices, sought-after skills, occupational impacts, and projections for the future.

Innovative Resume Enhancement Tool
A standout initiative is the KEDGE CV system, an AI-powered platform designed to aid students in drafting and refining their resumes. The intelligent tool offers content suggestions and tailors the document to align with specific job or internship applications.

AI Education for Aspiring Entrepreneurs
With its focus on entrepreneurship, KEDGE organizes conferences to discuss the opportunities and challenges posed by AI. An event titled “AI and Employment” was held at the Palais du Pharo in Marseille in collaboration with French Tech Aix-Marseille Région Sud, centering on strategic integration of AI and skill development.

In 2024, the KEDGE Corporate Meet-Up was launched to delve into the dynamics of the education-corporate nexus in the context of ongoing transitions. Professionals convened to debate AI’s impact on hiring practices and its everyday uses by students.

Addressing the ethical considerations of AI in recruitment, Le Poder emphasized the importance of developing a critical mindset, a cornerstone of KEDGE’s educational ethos. This is embodied through course offerings such as ‘Trust me I’m an AI’, ‘Dark side of the Management’, and ‘Thinking 2050’.

A Trailblazing Startup from KEDGE
Anaïs Bremand, an MSc Marketing & Brand Management student, started eazIA, France’s premier AI content generator for social media. Born from the competitive pressure of AI technologies like ChatGPT on her communication agency, Bremand chose to harmonize with AI by creating a social media-centric content generator.

Innovative Vision for the Future at KEDGE
For the 2023 academic year, KEDGE launched the #PromptTheChange project, encouraging students to showcase their vision for the future through AI-generated imagery. This aligns with the school’s brand ethos, “Let’s be the change”, and exemplifies an innovative application of AI in envisioning the future as per student aspirations.

Artificial Intelligence and Higher Education
In the realm of higher education, AI integration into curricula is gaining momentum. Top universities around the world are incorporating AI and machine learning into a variety of disciplines, recognizing the growing demand for these skills across industries. Students who have exposure to AI technologies are considered to be better equipped for the modern job market, which increasingly values digital literacy and the ability to work alongside advanced technologies.

Key Questions and Answers
– How does KEDGE ensure that AI adoption doesn’t lead to educational inequalities?
KEDGE Business School may address educational inequalities by providing equal access to AI resources and ensuring that all students, regardless of their socio-economic background, have the opportunity to benefit from these innovations.

– What measures does KEDGE take to keep AI curricula up to date with the latest advancements?
Continuous collaboration with industry partners and regular updates to courses likely help KEDGE keep its AI curricula current with the latest technological advancements.

– What are the advantages and disadvantages of KEDGE incorporating AI into its programs?
Advantages include enhanced employability, staying current with industry trends, and fostering innovative thinking among students. Disadvantages might involve the risk of over-reliance on technology, potential privacy concerns associated with AI tools, and the need for continuous adaptability by faculty and students.

Key Challenges and Controversies
One of the major challenges in introducing AI into higher education includes ensuring that the technology is used ethically and responsibly. There’s also the risk of job displacement due to automation, and educational institutions have the responsibility to prepare students for such shifts, while also fostering an environment that encourages critical thinking about these technological changes.

Controversies may arise from the use of AI in personal data analysis, such as in the crafting of resumes, where there is a delicate balance between providing personalized assistance and invading privacy. Additionally, there is a debate about how much AI should be integrated into the learning process without diminishing the role of human instructors.

Advantages and Disadvantages of AI in Higher Education
– Advantages:
– Enhanced learning experiences through personalized content.
– Preparation for a job market that increasingly relies on AI and automation.
– Opportunities for students to develop transformative technologies.
– Efficient administrative processes, enabling educators to focus more on teaching.

– Disadvantages:
– Possible reliance on technology that could inhibit critical thinking if not checked.
– Equity concerns as some students may have less access to digital resources.
– Ethical dilemmas, such as data privacy issues and the potential bias of AI algorithms.
– The need for continual investment in updating the technology and training faculty.

For further information about AI’s role in education and its intersection with business and entrepreneurship, consider exploring these related domains:
– Massachusetts Institute of Technology
– Stanford University
– Harvard University