Kiesner Center’s Family Business Forum Addresses Culture, Effectiveness
The second quarterly Family Business Forum hosted by the Fred Kiesner Center for Entrepreneurship at Loyola Marymount University will explore “Navigating Performance, Accountability, and Culture” when it convenes June 28, 2024, at LMU’s Playa Vista Campus.
Successful family businesses – which account for 64% of the U.S. GDP – are as nuanced as any business, but with the added family connections. The Kiesner Center launched the Family Business Entrepreneurship Program to help family enterprises innovate and thrive, thereby strengthening families, businesses, and communities.
“This event is about professionalizing and strengthening the family business organization,” said David Choi, Ph.D., Conrad N. Hilton Chair of Entrepreneurship and director of the Fred Kiesner Center for Entrepreneurship. “It’s about how our family businesses obtain objective and sound guidance, how we recruit and keep the best talents, and how we build an organization with a superb culture for everyone involved.”
The forum will explore how a family business can build an effective advisory board, recruit talented managers into a family setting, and build a strong family-business culture.
Panelists include Andres Terech, Ph.D., professor of marketing and faculty director of the Morrison Center for Marketing and Data Analytics at UCLA; Dennis Parnagian, chair of Fowler Packing; RJ Mayer, COO and chair of the Mayer Corporation; Bill Stranberg, managing partner of the Stranberg Resource Group; and Brittany Aldredge ’18, MBA ’24, a human resources consultant.
“It’s going to be a great educational event with many thoughtful experts and a great opportunity for family businesses to network and learn from each other,” said Choi. “Many interesting new businesses have registered, so I am excited about meeting them.”
The first quarterly forum, held in March, attracted about 70 people, nearly all of them family business members.
