Leveraging Generative AI in the Media and Telecom Sector

GenAI is very versatile

At the same time, competitive pressures mean most organizations can’t afford to simply wait and see what happens with GenAI. In the telecoms industry, KPN has already identified more than 60 use cases for this new technology. Winifred Andriessen, Director of Advanced Analytics at KPN, believes GenAI can help to provide the telco’s customers with the best services, while automating many more of its processes. Meanwhile, the Talpa Group, one of the Netherlands’ leading media organizations, is using GenAI to create images for quiz shows, write promotions and scripts, produce subtitles, compose social media posts and much more.

Talpa has found GenAI to be far more versatile than it anticipated. As well as simply accelerating administrative processes, such as monthly reporting, planning and control, recruitment and communications, GenAI “is also very creative, so can help you discuss creative concepts, marketing campaigns, media briefings,” says Joost Brakel, Managing Director of Al and Innovation at the Talpa Network.

For NXP Semiconductors, GenAI could help deliver a major boost to the productivity of its 11,000 software engineers, thereby accelerating “the cycle time of innovation,” notes Patrick Attallah, Chief Data Officer at NXP.