Linking investors with budding entrepreneurs
The angel investment network, Cherub, a platform likened to dating apps, is aimed at aligning entrepreneurs with potential investors. The brainchild of Jaclyn Johnson, founder of Create & Cultivate, and Angeline Vuong, a former Opendoor executive, Cherub is set to revolutionise conventional methods of angel investing.
Cherub centres around matching businesses with angel investors based on tailored preferences, with a specific focus on assisting women-led start-ups during their critical funding phases. Coupled with a user-friendly interface, the platform facilitates members to express sector interests, with user matched to compatible deals. Rigorous due diligence is a priority on this platform, with an aim to minimize investment risks.
The platform also features the utilization of artificial intelligence that provides insightful analytics to encourage informed investment decisions. In essence, Cherub doesn’t simply offer a matchmaking service for businesses and investors, rather it serves as a platform that empowers them to reach their growth potential securely and productively.
A key aspect of Cherub is its requirement for mutual interest between the investor and entrepreneur, much like dating apps. This transparency fosters an open line of communication, encouraging potential partners to identify shared objectives.
Cherub: Bridging entrepreneurs and investors
This component expedites key decisions, fostering successful business partnerships backed by trust.
Cherub has already had tangible success. Tests involving a newsletter and alpha product featuring 40 businesses resulted in collective funds of $1.1 million. The platform currently features 100 start-ups and has plans to extend this to 500. Additionally, Cherub boasts a waitlist of 1,500 companies, offers two-tiered membership options and has generated an early revenue of $50,000.
Additional services extended by Cherub include providing advice on suitable accelerators and incubators. Further distinguishing itself from competitors, Cherub has established collaborations with Andreessen Horowitz, Dream Ventures, and New York Fashion Tech Lab. Furthermore, Cherub’s strategic focus on diverse sectors, including the CPG landscape, sets it apart from rival platforms such as AngelList.
