L’Oréal China partners with Hai Robotics to automate its new Fulfillment Center

L’Oréal has inaugurated its first SMART Fulfillment Center in Suzhou, China. The center will be a key hub in L’Oréal’s handling of D2C and B2B orders in Mainland China. It will allow the company to better support its commercial clients consisting of e-commerce platforms, offline retailers, as well as beauty salons.

Located inside Suzhou Industrial Park, on an area of 46,000 square meters, this fulfillment center is automated with Hai Robotics’ essential goods-to-person solution, HaiPick System 1, including 39 multi-layer autonomous case-handling (ACR) mobile robots.

According to Hai Robotics, L’Oréal is now able to handle D2C (direct-to-consumer) orders with elevated flexibility, efficiency and scalability for L’Oréal, without compromising on intelligence and sustainability for its supply chain operations.

“We are delighted to be a part of L’Oréal’s warehousing journey by supporting them with our ACR and goods-to-person technology. This marks a key moment in our partnership,” said Richie Chen, Founder and CEO of Hai Robotics. “This new fulfillment center will facilitate supply chain transformation by improving operational efficiency, storage density and flexibility in tackling orders, ultimately elevating the experience for our customers who desire speed and convenience. We are proud to support L’Oréal in achieving their broader business objectives, and look forward to what the future has to bring.“

Hai Robotics provides smart and superior e-commerce warehouse solutions for companies to address challenges in order fulfillment, error reduction, return processing etc. These solutions also enable companies to adjust operations flexibly to tackle peak seasons and adapt to rapid workflow changes.