L’Oreal’s Generative AI Lab Driving Content and R&D Personalization

L’Oréal Paris Beauty Genius; Credit: L’Oréal Groupe

“Importantly, we can do so without compromising our principles of responsible AI, which include not using AI-generated lifelike images of the face, body, hair, and skin to support or enhance product benefits in our external communication,” added Dubey.

The lab will also function as an upskilling and innovation resource for L’Oréal, partnering with Meta and 30 influential content creators to “push the boundaries of creativity” to explore use cases in 3D, AR, and AI. Brands L’Oréal Paris, Lancôme, and La Roche-Posay have been taking the lead in applying the resulting tools and techniques.

Also on the generative AI front, L’Oréal Paris launched a personal beauty assistant earlier this year that provides personalized diagnostics and product recommendations, along with beauty education. 

“Having pioneered beauty tech for years, we are firm believers that technology can push the boundaries of what’s possible for beauty to improve the lives of people around the world. With advanced diagnostics, augmented beauty services, genAI assistants, augmented creativity in the genAI era, and breakthrough electronic devices, we are shaping the beauty of the future to be more personalized, more inclusive, and more responsible.” — Barbara Lavernos, Deputy CEO of Research, Innovation, and Technology, L’Oréal Groupe.

More Tech-Powered Beauty

The company also provided details for an assortment of consumer-facing products that are using leading-edge technologies. Among them are:

• Kiehl’s Derma-Reader: Evaluates consumers’ skin with clinical imaging tech, analyzing more than 11 skin attributes (both on and below the skin’s surface). The tool then provides recommended ingredients and lifestyle best practices for a daily skincare routine.
• Lancôme Renergie Nano-Surfacer: This device is said to boost product performance by increasing penetration using patented nanochip technology.  
• L’Oréal Professionnel AirLight Pro: A hair dryer that uses infrared light and high-speed wind settings to more efficiently dry hair. 
•  L’Oréal Professionnel My Hair [iD] Hair Reader: A hair color analyzer that looks at natural color and color on lengths, gray percentage, hair fiber diameter, and density to offer consumers a personalized hair color.

The company also revealed new inclusive skin technology — developed through biology, mechanics, and electronics — that can mimic human skin in a variety of conditions, such as eczema and acne, and has the ability to tan and heal. The new technology looks to raise product testing standards and create advanced models for biological and dermatological research.