Mango Strengthens Homeware Line with New Leadership
Trampoline, a burgeoning cross-border B2B Home Décor brand, has announced the conclusion of its $5 million seed funding round. Spearheaded by leading investment firms Matrix Partners India and WaterBridge Ventures, the round also saw significant participation from Alteria Capital, contributing an additional $2 million in venture debt.
The infusion of capital marks a pivotal moment for Trampoline, empowering the company to fortify its supply chain and sourcing capabilities, drive innovation in new product development, and assemble a robust early team.
Trampoline embarks on a bold mission to revolutionize access to design-led home décor for independent retailers, who collectively represent over 70 percent of the $800 billion global Home & Living market. Promising a comprehensive end-to-end experience, Trampoline aims to democratize tools typically reserved for major retailers, including minimal or no minimum order quantities, favorable payment terms, and personalized curation services.
By capitalizing on the prevailing macroeconomic trend of “China+1” within the industry and capitalizing on the consumer shift towards artisanal, design-centric products, Trampoline endeavors to establish extensive supply chains across manufacturing hubs in India and Southeast Asia.
Founded in December 2023 by Abhik Ghosh, Anushka Mahanti, and Varun Deo, former executives at prominent firms such as Amazon, Wayfair, and Arla Foods, Trampoline boasts a leadership team with over four decades of combined experience across category management, supply chain logistics, marketing, and product development.
“We’re obsessed with delivering the best product quality while reducing lead times for customers. Owning quality control end-to-end, with robust factory audits and inspections ensures there are no compromises on standards. Our efficient consolidation at source enables higher flexibility and lower MOQs for customers, while our warehousing in India and the UK allow us to manage and replenish stock with agility,” added Varun Deo, Co-founder and COO, Trampoline.
Anjali Sosale, Partner at WaterBridge Ventures commented, “Trampoline dismantles traditional barriers to scale – heavily intermediated supply chains, opaque pricing, and lack of quality assurance – and enables independent retailers to diversify their supplier base and access exclusive product catalogues. India is one of the world’s largest exporters of home decor products, exporting over $10B annually and predominantly led by SMEs. Trampoline provides these SMEs with access to global demand through its full-stack, design to delivery approach. As Trampoline’s first institutional investment partner, we are privileged to work with the founding team – Anushka, Abhik, and Varun. With over a decade of leadership experience in cross-border commerce and a keen focus on operational excellence, they are well-positioned to succeed in this market and make Trampoline, a B2B brand of choice for global retailers.”
Following its triumphant launch in the UK in February 2024, Trampoline has witnessed an unprecedented surge in demand, with over 1,500 units ordered within the initial months. Independent retailers and interior designers alike have embraced Trampoline’s vision of bridging the gap between manufacturers and storefronts.
Abhik Ghosh, Co-founder & CEO, Trampoline said, “Most of the magic happens at the factory shop floor and the point-of-sale. But the industry and value chain has remained archaic. Trampoline’s tech play aims to provide independent retailers the data and personalization to efficiently curate for their stores, while equally deploying tech enabled QC/QA and supply chain solutions for our manufacturer partners. In the process, truly helping both sides to Trampoline-up to consumer demand”.
Anushka Mahanti, Co-founder & CCO, Trampoline remarked “We’re building a design-led B2B brand, which is a departure from the traditionally commoditised, low-value trading, export model. Combining India’s endemic raw materials and craftsmanship, with a global design language, we’re making data driven decisions on catalogue breadth, depth and forecasting, enabling Trampoline to cater to global businesses at scale. Design speaks volumes, pun intended, and we already see this play out with sophisticated global retailers.”
Sudipto Sannigrahi, Managing Director, Matrix Partners India shared, “We, at Matrix, are privileged to partner with Abhik, Anushka and Varun as they leverage their multi decade experience in home décor to build Trampoline. We are big believers in the India to the world manufacturing story and feel the time is ripe to disrupt cross border supply chains in areas such as home décor where India has an inherent design and supply advantage. With a strong customer backward design sensibility and a fully digitized supply chain, Trampoline is uniquely positioned to solve for key pain points around discoverability, quality, and reliable supply of products, for home décor retailers globally.”
