Matchbox Rolls Out New Die-Cast Toy Car to Celebrate Mercedes-Benz’ Newest Electric Vehicle
Mattel is rolling out a new Matchbox design, the Matchbox Mercedes-Benz G 580 with EQ Technology die-cast car, to celebrate the recent reveal of Mercedes-Benz G-Class’ all-new electric model.
“We’re thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class,” said Roberto Stanichi, global head of vehicles at Mattel. “We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favorite cars.”
The Matchbox exclusive 1:64th scale replica die-cast of the new vehicle features “true to life details that embody the spirit of the iconic G-Class,” per a release, and is even made with 99.5 percent recycled metal and a minimum of 81 percent of ISCC-certified plastic. The Matchbox Mercedes-Benz G 580 with EQ Technology comes in a south seas blue magno color with black interior and features one-of-a-kind packaging with textured paper and a base that attaches to the lid for a unique home display.
The Matchbox Mercedes-Benz all-new G-Class die-cast car expands on Matchbox’s Driving Toward a Better Future campaign, introduced in 2022. This initiative “champions greener play experiences by integrating electric vehicles in its product range,” per a release, aligning with Matchbox’s goal to achieve 100 percent recycled, recyclable or bio-based plastics in both toys and packaging by 2030.
“We are very pleased that our all-new Mercedes-Benz G 580 with EQ Technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars,” commented Michael Knöller, head of the off-road vehicles division and CEO of Mercedes-Benz G GmbH. “We are convinced that it will find its way to many enthusiasts — even outside the G-Fans community.”
Later this year, the Matchbox Mercedes-Benz electric G-Class die-cast car will also be available in Matchbox’s Moving Parts Series, which features a classic grey non-metallic exterior and movable doors that provide “added authenticity, realism and drive storytelling,” as described in a release. All Moving Parts Series vehicles are made using recycled metal and a minimum of 51 percent ISCC-certified plastic.
See Also From GDA:
