Minsait presents “AlicIA”, the first avatar with artificial intelligence that…
Minsait, an Indra company, has presented “AlicIA”, the first artificial intelligence (AI)-based avatar that offers expert banking advice to the self-employed and small businesses in Spain. It is an important resource for the financial sector that the digital company has unveiled during Revolution Banking, the most relevant event for the banking sector in Spain.
“AlicIA” is a financial advisor capable of answering the usual doubts that a self-employed person may have, both when starting up their business and in the interactions that, for economic or other issues, must be established with their Bank. His aim is to be one more figure of interrelation with customers on the part of the banking entities and his profile allows him to occupy functions such as advisor, financial specialist or even influencer at the service of the brand within the social networks.
“Its incorporation will allow to evolve the communication of banking firms with their users, in addition to improving their processes. “AlicIA” is not only a virtual figure to be addressed; it makes possible the resolution of the Entrepreneur’s doubts, the constant management of their queries, as well as offering answers and estimates according to the questions raised. It therefore becomes a highly valuable resource, both for developing customer service and for leading marketing actions, among others”, explains Andrés Duque, head of Artificial Intelligence in Financial Services at Minsait.
According to Minsait data, 46% of users who use social networks are influenced by their recommendations when making purchases or transactions. In addition, the company’s experts pointed out, for 30% of new entrepreneurs the financing of their businesses is one of their main concerns and 40% admit to having insufficient financial knowledge to start them up. “AlicIA” was born with the interest of responding to these trends or fears, thanks to its vocation as an influencer (with which it represents the entity in all social networks and platforms), and its great ability to segment customers; personalise the treatment with them and increase the efficiency and reliability of the customer service and resolution of doubts.
Generative AI: key to banking strategy
From a technological point of view, solutions such as “AlicIA” combine the advanced cognitive capabilities of conversational agents implemented through Generative Artificial Intelligence with motor capabilities that simulate the gestures of a human agent. “There is still a long way to go in this field to achieve hyper-realistic results, but it certainly opens the way to show the most human face of AI, without sacrificing its power,” Minsait explains.
“AlicIA”, they say, means not only the use of artificial intelligence to improve the processes and commercial capacity of financial institutions, but much more: it is a true revolution in the value proposition of financial institutions, which no longer only offer their products and services, but a real accompaniment in the financial life of customers, one by one”. The company points out that this makes artificial intelligence, specifically generative AI, a key element in the strategy of these institutions.
At Revolution Banking, Minsait also moderated a panel of experts on Open Banking and Embedded Finance to discuss how new open platforms and artificial intelligence are impacting new business models and ecosystems. Its Director of Innovation and Strategy in Financial Services, Álvaro de Salas, was responsible for leading this meeting.
