Mohamed Bachiri, new president of the Royal Automobile Club Marocain

1. Mohamed Bachiri, as the cornerstone of the Moroccan automotive sector
2. The figures back Renault
3. Morocco: world car capital

Committed to change, the automotive sector and its top leaders have handed over power to Mohamed Bachiri by electing him as the new president of the Royal Automobile Club Marocain (RACM). 

The director of the Renault group in Morocco and coordinator of the Moroccan Industrial Centre, he is now the key figure on which the Alaouite kingdom wants to consolidate its position in the automotive sector.

Mohamed Bachiri, as the cornerstone of the Moroccan automotive sector

Leader of the company par excellence of the automotive sector in the North African country, Bachiri is taking the reins. In his speech and social media posts, the new president of RACM said his main objective is to grow “the love” for motoring by promoting its use, development and innovation as part of Moroccan culture. 

Four out of ten vehicles sold in Morocco are marketed by the Group through its two brands: Dacia and Renault, No. 1 and No. 2.

The challenge is difficult, but for a company like Renault, which has almost 100 years of experience since its arrival in Morocco, nothing is impossible. The number of motoring enthusiasts in Morocco is growing all the time, as the rally’s attendance figures show. 

The figures back Renault

The French brand’s investments in the Alawi nation are proof of this. For example, the Kenitra-Salé plant in Tangier, which opened its doors in 2012, is the largest industrial car development complex in Africa, which facilitated them reaching one million units produced in a single year in 2017.

The Renault Group’s Moroccan factory, which exports most of its products, is one of the pillars of international development. Renault Morocco is a pioneer in the development of the Moroccan automotive industry, particularly in strengthening the Renault ecosystem. Every day, more than 12,000 employees work to strengthen the Group’s presence, not only in Morocco, but throughout the continent.

Morocco continues to strengthen one of the country’s most important trade relations. The Renault Group already plays an important role in the Kingdom’s industrial and export sectors, but now also in sales. The French group increased its sales to 44,497 units in the first nine months of the year, representing 37.9% of the total market share in the local market.

Morocco: world car capital

The figures make Morocco the tenth largest market for Renault worldwide and the number one in the entire Middle East and North Africa (MENA) region. These figures become even more significant when one considers that no country in the region is included among the group’s top 15 markets. The top five are France (407,289 units), Italy (135,619 units), Turkey (120,953 units), Germany (114,382 units) and Spain (96,026 units). 

Exports from this sector amounted to 67.6 billion dirhams (6.7 billion dollars). In addition, the electric power industry, which produces internal automotive systems, also recorded an average annual growth rate of 25%. These exports amounted to more than 11.3 billion dirhams (1.1 billion dollars). This growth created approximately 220,000 jobs in the industry. ​