Most valuable telecom brands 2024

The German telecommunications giant Deutsche Telekom was ranked as the most valuable telecom brand worldwide in 2023. The Bonn-based operator had a brand value of 73.32 billion U.S. dollars, ahead of U.S. rivals Verizon and AT&T. 

The U.S. telecoms market remains competitive

Deutsche Telekom has become a key player in the U.S. wireless market through its majority ownership of the T-Mobile US brand. T-Mobile significantly increased its subscriber count in 2020 through its merger with Sprint Corporation. The deal, worth over 26 billion U.S. dollars, was framed by T-Mobile as key move in its aims to become a leader in 5G. Despite this, T-Mobile remains the third largest U.S. telecoms operator by revenue. Verizon became the largest operator by revenue in 2022, with AT&T slipping into second place after spinning off its interests in media company WarnerMedia.