Motiv Leads Medium-Duty Electric Trucks

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Motiv has solidified its position as a preeminent force in the North American medium-duty electric truck market. A substantial segment of electric step vans in California, nearly half, are branded with the Motiv name, and nationwide, their reach extends to 19 percent of the electric step van market. Ten of the top twenty medium-duty fleets, including names like Purolator and Cintas, rely on Motiv vehicles, signaling robust industry trust and a shift towards sustainable vehicular solutions.

Key Highlights

• Major Market Share: Motiv controls 45% of the electric step van market in California.
• Broad Adoption: Vehicles are active in 10 of North America’s largest 20 medium-duty truck fleets.
• Significant Experience and Reliability: Over 15 years of operation with more than 300 vehicles that have collectively covered 4 million miles.
• High Performance: In 2023, Motiv’s electric trucks achieved an impressive 98% uptime.
• Commitment to Customer Success: Motiv offers tailored guidance for fleets transitioning to electric, backed by comprehensive warranties.

Motiv’s journey began over a decade ago, focusing on high-grade technology and manufacturing to meet customer needs effectively. Jim Castelaz, the company’s founder, emphasized the importance of listening to customer feedback to refine their offerings continually. “The numbers reflect the significant trust and confidence that our customers have in our trucks, our technology, and our company,” Castelaz stated.

The move towards Zero Emission Trucks (ZET) is gaining momentum, fueled by a diversifying market, lowering battery costs, and beneficial state and federal incentives. Motiv’s portfolio promises not only environmental benefits but also cost savings in operations and maintenance, echoing a market shift towards greener, more efficient technologies.

Environmental Impact: Transitioning to ZETs is crucial as medium- and heavy-duty vehicles, though only 10% of road vehicles, account for a disproportionately high share of vehicular pollution. John Boesel, CEO of CALSTART, highlighted the environmental urgency, “Transitioning to zero-emission trucks can substantially reduce harmful environmental impacts from the trucking industry, help to mitigate the effects of climate change and protect public health.”

Motiv, headquartered in the San Francisco Bay Area and founded in 2009, continues to lead the charge in electrifying fleet vehicles, from step vans to buses. Their holistic approach in supporting fleet managers ensures a smooth transition to electric vehicles, making Motiv a pivotal player in reducing urban pollution and fostering a sustainable future.

For more detailed insights on Motiv’s offerings and their impact on fleet electrification, visit www.motivps.com.

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