New Measurement Science Leader for BARC India

New Measurement Science Leader for BARC India

May 17 2024

In Mumbai, the Broadcast Audience Research Council of India (BARC India) has appointed Dr Bikramjit (Bikram) Chaudhuri as its new Chief of Measurement Science & Analytics, succedding Dr Derrick Gray sho leaves after six years at the organisation.

BARC India is a Joint Industry Company formed by broadcasters, advertisers and agencies in May 2015 and providing the country’s TV ad currency, as well as a suite of Insight products designed for broadcasters, advertisers and agencies.

Chaudhuri (pictured) is a Ph.D. from IIT Bombay and holds a Master of Statistics degree from the Indian Statistical Institute in Delhi, as well as a number of patents to his name. He brings to the role more than three decades of experience in statistics, stochastic modelling, market measurement, consumer segmentation, AI & ML, demand forecasting and big data analytics.

He has served as Global Head of Data Science & Advanced Analytics at the Datamatics Group of Companies since 2016, and before that led teams at KPMG, Nielsen and ZS Associates.

BARC India CEO Nakul Chopra comments: ‘Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment’.

Chaudhuri states: ‘It will be an absolute honour and privilege to be a part of a multi-talented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets’.

Web site: www.barcindia.co.in .