Optimove adds Enteractive’s outbound calling service to CRM platform

Player conversion and reactivation services provider Enteractive has entered into a deal to integrate its outbound calling service with Optimove’s CRM marketing platform.

The agreement will enable Enteractive’s expertise in outbound calling for conversion and reactivation of players to complement Optimove’s existing marketing channels suite, which includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Enteractive’s services aim to boost player retention for operators, as well as identify and help tackle problematic gambling issues, by adding a personal interaction with players utilising Optimove’s customer-led marketing approach. 

“Sometimes you need a bit of human touch,” Optimove director of iGaming partnerships Dan De Souza explained. “We’re thrilled to kick off this strategic partnership with Enteractive. 

“This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

Enteractive chief operating officer Pedram Padidar said: “Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively. Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform.

“Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”