Pensacola Directs Thought-Provoking New Campaign for Fintech Circle

Inspired by the “Era of Open Money,” Circle launched a thought-provoking summer campaign in which Pensacolas’ spot takes centre stage. The directing duo takes us on a fast-paced exploration of how we integrate and utilise the Internet in our everyday lives. From hailing rides to getting food delivered in minutes, the film tackles the idea that the internet has revolutionised so much, yet money and how we use it have remained the same.

The campaign, produced by CANADA Los Angeles, highlights USDC, Circle’s digital dollar designed to be as borderless and instantaneous as the web.

Charlotte Woodhead, MD at CANADA Los Angeles, highlighted the excellent run for Pensacola after head-to-head nominations for their latest music video at Ciclope, D&AD, British Arrows, and 1.4. Awards ”It shows their dynamism and directing force comes smoothly across all mediums.”