Product Manager (20 month contract)

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Product Manager to lead the development and implementation of strategic annual marketing plans to ensure customer success and deliver budgeted Net Profit to the Province (NPP). You will help lead the design, development, and marketing on exciting retail Instant Lottery products while following enterprise brand guidelines to deliver annual revenue/player participation outcomes and desired customer experience. You will oversee the game contribution and performance of assigned brands and strategic projects within the Instant category – including managing the identification, evaluation, recommendation and implementation of marketing and product initiatives – to maximize market penetration in alignment with consumer expectations and OLG’s business objectives.

YOUR ROLE IN THE GAME

Reporting to the Senior Manager, Instant Products & Operations, you will be empowered to:

Product Management

• Oversee the development of annual Instant Product Plans for assigned brands– including budgets, projections, marketing and operational plans – to maximize consumer satisfaction and deliver against corporate sales, profits, and player participation in a manner that contributes towards corporate objectives.

• Support the development of product brand and product strategies in alignment with enterprise guidelines and overall OLG Masterbrand

• Collaborate closely with the Instant Ticket Operations and Demand Planning teams to manage the product lifecycle and maintain optimal inventory levels of assigned brands at retail.

Product Development & Innovation

• Provide strategic direction for the implementation of new Instant products within assigned categories from concept to launch – including final game designs, play experiences, and prize structures while ensuring adherence to the portfolio schedule and OLG’s business goals

• Evaluate the current product brand performance to quantify results and identify issues, challenges, and future opportunities

• Maintains expert knowledge of all market research that is specific to Instant Product management to evaluate market opportunity, revenue opportunity, risk, cost and implementation requirements

Marketing Excellence

• Support annual and day to day execution of the media planning with the agency support and in collaboration with Marketing Content Communication who will ensure brand and campaign design guidelines are met.

• Develop and track marketing spend against quarterly forecast including non-working, working, promotional and partnership budgets; provide recommendations on variances

• Collaborate with Brand stakeholders during key milestones throughout marketing process including providing final approval on marketing deliverables

• Collaborate with Brand Marketing to execute and enhance advertising campaigns across identified media channels and tactics, and on product brand positioning.

• Oversee the recommendation of new marketing initiatives to ensure that identified market opportunities are being fulfilled

WHAT YOU NEED TO PLAY

Work Experience: 5+ years of related experience in a similar role; consumer product brand management experience in a new product-oriented industry, such as entertainment, gaming, CPG (preferred) 

Education: University degree in Business, Marketing, or a related field, or equivalent

Knowledge & Skills: Marketing principles including product design, promotion, pricing, merchandising, advertising, market research and sales/retail channels; knowledge of broadcast media/production, consumer/retailer promotions, budget and agency management; knowledge of agile principles and technology (preferred)

Critical Skills: Strong marketing, communication, interpersonal, analytical, and problem-solving skills

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what’s right and operate with transparency and openness

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and hybrid work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs 
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by June 21, 2024.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.