Renada Stovall, chemist and entrepreneur

Renada Stovall sat on the back deck of her rural Arkansas home one evening, contemplating life when she had a life-altering epiphany…

“I gotta get out of these woods.” 

She heard it as clear as lips to her ear and as deep as the trees surrounding her property. Stovall’s job as a chemist had taken her all over the country. In addition to Arkansas, there were stints in Atlanta, Dallas and Reno. But she was missing home, her parents and friends. She also knew, she needed something else to do. 

“I thought, what kind of business can I start for myself,” said Stovall, as she watered herbs growing in a garden behind her south Jackson home. Some of those herbs are used in her all-natural products. “I know when I lived in Reno, Nevada, where it’s very hot and very dry, there really weren’t products available that worked for me, my hair, and my skin suffered. I’ve got a chemistry degree from Spelman College. I took the plunge and decided to create products for myself.”

In 2018, Stovall’s venture led to the creation of shea butter moisturizers and natural soaps. But she didn’t stop there, and in December 2022, she moved home to Mississippi and got to work, expanding her product line to include body balms and butters, and shampoos infused with avocado and palm, mango butter, coconut and olive oils.

Nadabutter, which incorporates Renada’s name, came to fruition.

Stovall sells her balms and moisturizers at what she calls, “pop-up markets,” across the state during the summer. She’s available via social media and also creates products depending on what of her ingredients a customer chooses. “My turmeric and honey is really popular,” Stovall added.

“The all-natural ingredients I use are great for conditioning the skin and hair. All of my products make you feel soft and luscious. The shea butter I use comes from West Africa. It’s my way of networking and supporting other women. And it’s my wish that other women can be inspired to be self-sufficient in starting their own businesses.”