Retailers Get ‘Phygital’ – The New York Times

The term has made its way into the nonprofit world, too. In a report this month, the World Economic Forum wrote that for developing countries, “the adoption of phygital solutions can foster inclusive development.”

Momentum Worldwide, a global marketing firm in New York that describes itself as an experiential agency, takes credit for coining “phygital” in 2007, but it didn’t really take off.