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Salesforce brings AI closer to marketing and retail


Salesforce is bringing Artificial Intelligence (AI) tools closer to its users in marketing and retail, by expanding the capabilities of its Einstein Copilot feature.

For those unfamiliar with Salesforce’s offerings, it provides its users with Einstein 1, a broad platform that integrates AI and machine learning across Salesforce’s various applications. Part of that platform is Einstein Copilot, a specific feature designed to act as an AI-powered assistant for Salesforce users. It focuses on providing real-time assistance, automating tasks, and delivering contextual insights to enhance user productivity.



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