Sam’s Club rolls out AI tech at 120 stores to check member’s receipts

May 1, 2024

19 2 minutes read

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Sam’s Club has begun rolling out artificial intelligence-powered technology at select locations that confirms members’ purchases as they exit the stores.

The new verification technology, which replaces physical receipt checks, has so far been deployed at 120 Sam’s Club locations across the United States. The Walmart-owned bulk retailer said in a Tuesday press release that more than half of the customers have used the option at stores where the technology is available, which has helped members leave clubs 23% faster.

First unveiled in January at the Consumer Electronics Show, the AI technology is slated to be implemented at all of Sam’s Club’s nearly 600 stores by the end of the year.

The retailer is far from the only company with designs on integrating artificial intelligence capabilities into its shopping experiences. But Sam’s Club claimed Tuesday that the rollout “represents the largest-scale implementation of member-facing AI-powered technology in the retail industry.”

“I’m incredibly proud of the innovation and dedication of our team to deploy this member experience technology,” Todd Garner, Sam’s Club chief product officer, said in a statement.

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How Sam’s Club’s AI tech works

The AI technology is a new way for Sam’s Club to confirm its members have paid for the items in their shopping cart without requiring them to wait in a line for an employee to manually check their receipts.

“Members continue to say they want a faster and more convenient shopping experience and consistently rated the wait times at the exit – especially during busy periods – as a pain point in the shopping experience,” Sam’s Club said.

The new feature also blends with Sam’s Club Scan and Go app, which allows shoppers to ring up and pay for their own orders as they fill their carts. After shoppers complete their checkout at a register or with the app, they can exit through blue gateways armed with cameras and scanners that take an inventory of the products in their carts and compare them to their orders.

The technology also frees up exit greeters once tasked with checking receipts to complete other tasks and help customers in other ways, Sam’s Club said.

How other stores are using artificial intelligence

There are a few other retailers who have scan-and-go apps, where customers scan their items as they shop and then pay in the app.

Amazon has also been working to expand its “Just Walk Out” technology at its stores and third-party retailers like airports and sports stadiums. The technology, which debuted in 2018, uses artificial intelligence, cameras and some sensors to enable shoppers to grab what they want and leave without stopping at a cash register.