SAP & FC Bayern: Technology Drives Efficiency & Scalability

For FC Bayern Munich, one of the most successful and renowned football clubs in the world, success on the pitch is driven by excellence off the field. To help drive this, the club has forged a strategic partnership with SAP, leveraging the SAP SuccessFactors Human Experience Management (HXM) Suite to optimise its human resources functions and create an exceptional experience for its more than 1,000 employees in Munich, New York, Bangkok and Shanghai.

Since 2014, the global enterprise software leader has been FC Bayern’s official business software solutions partner, in one of the world’s most prominent sports and technology partnerships. As part of this partnership, SAP supports FC Bayern in a wide range of activities in various areas, for example in the migration and optimisation of business processes, and the partnership now also includes FC Bayern Women and the German record champions’ men’s reserve team.

FC Bayern leverages SAP technology to drive excellence on and off the pitch

By adopting SAP SuccessFactors, the club has streamlined HR processes, fostered a culture of continuous learning and development and empowered its workforce to reach their full potential.

SAP SuccessFactors has enabled FC Bayern to automate workflows, reduce administrative burdens and accelerate complex processes like recruiting. Real-time data and analytics provide valuable insights into employee performance, engagement, and development, allowing managers to make informed decisions across an employee’s career path.