Entrepreneurship

‘She Rises Up’ Sets North American Theatrical Distribution


Abramorama has acquired North American theatrical distribution rights to “She Rises Up,” a documentary about the intersection of women and poverty.

Directed by Maureen Castle Tusty and executive produced by James Tusty (“The Singing Revolution”) for Sky Films, the film chronicles the journeys of three women who are working to lift their communities out of poverty through the local businesses they fight the odds to maintain. Gladys Yupanqui of Peru founded a mini-market and is looking to expand. Magatte Wade of Senegal is building a cosmetics manufacturing company. Selyna Peiris of Sri Lanka is expanding the textile company founded by her mother.

Five-time Grammy winner Angelique Kidjo composed and recorded an original title song for the film.

Abramorama is handling the theatrical release and Roco Films will screen the film in non-traditional spaces, like college campuses, non-profits, churches and NGOs. The film will open in New York City on June 21 at the Look Dine-In Cinemas followed by additional cities across the U. S.

The filmmakers said: “The women and men we have met throughout the making of this film have inspired us beyond measure. Such stories from remote parts of the world rarely make the news, and it’s our commitment to give their experiences and insights light. We believe audiences will come to admire and love these women as much as we do.”

Abramorama CEO Karol Martesko-Fenster and founder Richard Abramowitz added: “The opportunity to work with the Tustys again after our successful collaboration on ‘The Singing Revolution’ is a gift. Their commitment to the issues this film addresses and the artistry so evident in their filmmaking are rare and we feel privileged to support them in getting this out into the world where it can make a real impact.”

Roco Film’s VP of impact and engagement Kristin Cooney said: “Roco Films is thrilled to partner with Sky Films and Abramorama to bring ‘She Rises Up’ to semi-theatrical and educational audiences throughout the country, to highlight the experiences of these incredible women and the power that female entrepreneurship has to reduce poverty worldwide.”

Watch the trailer here:

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