Snow Tha Product Inks Global Management Deal with YMU’s Yvette Medina
Adrian Bautista Meza
Mexican American rapper Snow Tha Product has entered a global agreement with Yvette Medina, executive manager and head of Latin at YMU, an international artist management company.
Bolstered by her relentless and rapid-fire vocal delivery, Snow Tha Product (real name Claudia Feliciano) is quickly establishing herself as a force in hip-hop. As a bilingual artist, she has collaborated with the likes of Snoop Dogg, Ty Dolla $ign, Natanael Cano, and Santa Fe Klan among others.
“It has been hugely rewarding to be a part of this journey alongside Snow and continue to represent women in music and our culture,” Medina said in a statement shared with Billboard. “Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”
To date, the San José, Calif.-born artist has released the EP Half Way There…Pt. 1 (2016) and full-length album To Anywhere (2022), and has achieved the top 20 of Billboard‘s Latin Digital Songs Sales chart. Her viral “Bzrp Music Sessions, Vol. 39” also landed her on the Billboard Global Excl. US chart. The song earned her a Latin Grammy nomination.
She has also demonstrated her acting skills in the Netflix series Queen of the South as the character Lil’ T.
In November 2023, Snow wrapped up a 32-city U.S. headline tour at the Palladium in Los Angeles and was also an opening act for Santa Fe Klan’s national tour. Last August, the wordsmith was named by Billboard Latin and Español as one of the most essential Spanish-speaking rappers of all time.
Snow Tha Product is currently nominated for New Artist Female at 2024’s Premio Lo Nuestro which will air Feb. 22 via Univision.
