Starburst and Generative AI Try Something ‘Different Every Time’

The work itself is sprightly and colorful, clearly geared toward Gen-Z, though its trippy AI stylings might not be to everyone’s taste.

“Starburst is a unique product in that there are endless ways to enjoy them,” says Colin Selikow, CCO at DDB Chicago, which developed the push with Critical Mass. “We wanted to deliver on that product truth in the new work by creating a platform that is literally different every time you experience it.”

Such differentiation lives mainly in social media, with Snapchat filters through Spotify playlists.