Strava Hires new Chief Product Officer and Chief Technology Officer

Strava, the U.S.-based internet service for tracking physical exercise that incorporates social network features, hired Matt Salazar as chief product officer and Rob Terrell as chief technology officer. Both reportedly bring extensive experience with scaling global product portfolios, leading organizations through integral periods of growth, and cultivating high-growth communities.” Their technical skills and strategic insight will “further fortify Strava’s leadership team, fueling the company’s growth.”

“Matt and Rob bring an exceptional blend of expertise to Strava,” said Michael Martin, chief executive officer of Strava. “Their impressive success in innovation, acceleration and community building will materially benefit our global community of athletes. With their deep expertise complementing our existing leadership, Strava’s progress is sure to accelerate.”

Salazar joined Strava from Epic Games as vice president of product management and growth, overseeing its product portfolio, including games Fortnite, Rocket League and the Epic Games Store. Before that, Salazar worked in leadership roles at Nike for nearly five years leading product management and growth, global expansion of the Nike app and updates across the Nike Run Club and Nike Training Club apps. Salazar was reportedly a “key leader in architecting and executing Nike’s digital transformation.”

Terrell brings strength in entrepreneurship and executive leadership to Strava. Before joining the company, he was the chief technology officer at Zynga, where he led development teams in creating mobile titles and reportedly “played a pivotal role in shaping the company strategy and fostering a culture of innovation and high performance.” Throughout his dozen years working for the organization, Terrell held various leadership roles, including game technical director and divisional chief technology officer of the Farmville franchise. Before Zynga, Terrell founded multiple tech companies. His expertise in “leading high-performance teams, from start-up to global scale, will reportedly be instrumental in accelerating Strava and preparing it for its next round of growth.”

Since its launch 15 years ago, Strava announced that it “has evolved to include more than 125 million athletes and over 120 thousand partners spanning 190 countries, with more than 10 billion activities shared.”

Images courtesy Strava