sustainable shoppers want artificial intelligence powered, eco-friendly recommendations — Retail Technology Innovation Hub
“AI chat apps are not new anymore, for many consumers it’s a daily help if finding the products they care about. Where it might only be used to speed up certain searches today, it won’t be long before AI can recommend greener products and enable new experiences like virtual try-on to help minimise returns,” says Marc Fischli, Executive Managing Director, EMEA, Criteo.
“At the same time, brands can leverage AI to help group in-market shoppers for products based on their preferences and customise creative to emphasise key environmentally friendly qualities of products.”
Eco-travel and a summer of big sporting events
In the coming months, one in four UK consumers pre-empt sports events including the Olympics and the football Euros either directly or indirectly affecting their summer travel plans.
While most consumers still say the environmental impact of international sporting events would not change the way they attend or follow the sport, 45% of consumers do intend to lower their carbon footprint when traveling this summer.
To this end, 40% of consumers are likely to favour longer trips by train or even carpooling instead of flying to reduce their carbon footprint when traveling.
“For travel and hospitality brands, being mindful of the environmental factors shaping purchase decisions will be essential.”
“Whether you or your partners are using chat apps to interface with shoppers or not, it’s important to make sure the data you are gathering is leveraged in the right ways to deliver greater relevance and ultimately a better customer experience,” Fischli says.
