Web Development

The Key to a Greener Digital World


The Gist

  • Sustainable shift. Embracing sustainable website design is crucial to reduce environmental impact and web bloat.
  • Culture change. The tech industry’s culture of waste must evolve to prioritize environmental sustainability.
  • Inclusive thinking. Designing for accessibility and performance can lead to more sustainable and effective web solutions.

Web design has rarely taken the environment into account. Over the last decade, webpages have become 10 times bigger, and up to 80% of the weight of a particular webpage can be waste — content and code that is not required for the page to function.

I asked Web design guru, co-founder of Smashing Magazine, and all-round nice person, Vitaly Friedman, what his opinion on all this Web bloat and environmental waste was when it comes to sustainable website design.

Two skyscrapers covered in green vegetation named Vertical Forest in Milan with a blue sky with white clouds overhead in piece about sustainable website design.
Web design has rarely taken the environment into account. rcansél on Adobe Stock Photos

Sustainable Website Design: A Lighter Future

“I always think about the very early days when I go to the Web,” Vitaly says. “Yahoo in 1998. And at the time it felt like this is such a heavy page to me. It seemed like there was so much stuff and there was so much going on there. It felt almost impossibly complicated. We have evolved so much that most webpages are now a thousand times more heavy. Okay, maybe not a thousand but definitely hundreds. So, the quick answer to your question is ‘not good.’ And it’s just not a conversation that many people have.”

Related Article: 3 Tricks for Sustainable Website Design

Rethinking Web Sustainability: Time for Change

When I think back on my Web career, starting in the early 90s with the NCSA Mosaic browser, I wonder why there has been so little concern about the environment, about sustainability. I can never remember a conversation about e-waste. People were more likely to recognize content bloat and waste, yet it was always a constant struggle to clean up content. Nobody wanted to do it and there was rarely a budget for it.



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