The Tony Elumelu Foundation Launches Its 2024 TV Commercial

May 27, 2024

21 5 minutes read

The Tony Elumelu Foundation (TEF) is proud to announce the launch of its 2024 TV commercial. Each year, the Foundation releases a compelling advertisement to inspire and empower young African entrepreneurs through its flagship Entrepreneurship Programme. This year’s TVC is focused on showcasing the impact of the Foundation, as well as mobilising support for young African entrepreneurs, encouraging them to harness their potential and transform their ideas into sustainable businesses.

One of the many success stories of the TEF Entrepreneurship Programme is Mohamed Dhaouafi, the founder and CEO of CURE, a pioneering bionic company. Below is his testimonial, showcasing how his life was transformed from the moment he saw the TEF TV commercial:

“I found the advert for the Tony Elumelu Foundation Entrepreneurship Programme online and did not hesitate to apply. I believed very strongly in my idea and the opportunities that the Tony Elumelu Foundation could expose me to, so I was glad to be selected. During the TEF programme, I learned new business management skills through the online training. I also learned more about my business and the industry in the process of developing my business plan. The seed capital also helped significantly; I was able to develop the project further and that transformed my idea to a stage where I can seek additional funds or investment.

I am the founder and CEO of CURE, a bionic company that works on ensuring that amputees can function in a world that is built for humans with four limbs. Our purpose is to ensure that these members of our society are able to live their lives to the fullest despite this physical challenge. We intend to achieve this objective through our two programmes: the development of personalised, 3D-printed bionic hands and the provision of disruptive physical rehabilitation solutions for these amputees who mostly live in rural areas and have limited resources using virtual reality.

While the business itself has not turned a profit due to its peculiarity, medical or technologically heavy projects like ours mostly require a lot of research, development, and testing before being commercially available. We have, however, achieved our growth in areas more synonymous with our sector, receiving recognition and support from global and local organisations and authorities.”

2017 #TEFAlumni Mohamed Dhaouafi (@Mohamed.Dhaouafi), founder of @Curebionics

This year’s TV commercial aims to build on the success stories of #TEFAlumni like Mohamed Dhaouafi, showcasing the transformative power of entrepreneurship. The advert will air globally on CNN International, DSTV, Canal +, Al Jazeera, and Arise TV, in four languages – English, French, Portuguese, and Arabic. It will be broadcast in the mornings and afternoons, every weekday, for 12 weeks.

The Tony Elumelu Foundation remains committed to supporting young African entrepreneurs, providing them with the resources, mentorship, and funding necessary to succeed. We believe in the potential of African youth to drive economic growth and development across the continent.

Stay tuned and join us in empowering the next generation of African entrepreneurs.