Generative AI

Top 75 Generative AI Startups Innovating In 2024


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Generative AI startups have emerged as the newest and most formidable players in the tech world, using natural language processing, machine learning, and other forms of artificial intelligence to generate new, original content for a variety of business use cases.

Larger tech companies like Google, Microsoft, and AWS are working hard to build their generative AI technologies as well, but these tech giants don’t always keep up with the agile gen AI startups that are willing to take risks in order to establish their AI niches.

We’ve created a list of the top 75 generative AI startups to watch today and over the next few years. Some of these companies, like OpenAI, have already proven themselves and turned into multi-billion dollar companies. Others have not yet emerged from early rounds of funding. Regardless of where they individually fall in their stages of development, each of these startups has generated enough buzz to earn a spot on our list of the top generative AI startups.

Featured Partners: AI Software

Top 10 Generative AI Startups: Best of the Best

OpenAI icon.

1. OpenAI

OpenAI is one of the biggest AI names in the world and is certainly the largest in the generative AI space. Along with its prebuilt AI solutions, OpenAI also offers API and application development support for developers who want to use its models as baselines. Its close partnership with Microsoft and growing commitment to ethical AI continue to boost its reputation and reach. Most recently, the company has introduced Sora — a text-to-video tool — to its portfolio.

  • Founded: 2015.
  • Founded by: Sam Altman, Elon Musk, Ilya Sutskever, Greg Brockman, Trever Blackwell, Vicki Cheung, Andrej Karpathy, Durk Kingma, Jessica Livingston, John Schulman, Pamela Vagata, Wojciech Zaremba
  • Category and use cases: Language modeling, content generation, image generation and editing, audio transcription and translation, custom and embedded model development.
  • Core products and solutions: GPT-4, ChatGPT Free, ChatGPT Plus, ChatGPT Team, ChatGPT Enterprise, DALL-E 3, Whisper, and various fine-tuning and embedding models. API is also a key part of OpenAI’s solution stack.

Anthropic icon.

2. Anthropic

Anthropic’s Claude platform is similar to OpenAI’s ChatGPT, with its large language model and content generation focus. First released widely in March 2023, Claude is viewed as a more customizable platform with less propensity for rude or inappropriate responses. Since its initial start, Claude has evolved into an enterprise-level AI assistant with high-level conversational AI capabilities, a large context window, and an API that allows users to build custom instances of Claude into their products.

  • Founded: 2021.
  • Founded by: Daniela Amodei, Dario Amodei, Jack Clark, Jared Kaplan, Sam McCandlish, Tom Brown
  • Category and use cases: Content generation, coding, customer support, text translation, text classification, text summarization, search, legal document summarization, career coaching, workflow automation, text editing, API, conversational AI.
  • Core products and solutions: Claude 3 and Claude API.

Cohere icon.

3. Cohere

Cohere offers NLP solutions that are specifically designed to support business operations. With Cohere’s conversational AI agent, enterprise users can quickly search for and retrieve all kinds of company information without searching through massive applications and databases. The organization’s different families of language models can be used for business tasks like document analysis, content writing (including for product descriptions), semantic search, and improved internal and external e-commerce experiences.

  • Founded: 2019.
  • Founded by: Aidan Gomez, Ivan Zhang, Nick Frosst
  • Category and use cases: Retrieval-augmented generation, text generation, text classification, semantic search, enterprise conversational AI agent, multilingual embedding, access to language models.
  • Core products and solutions: Command (including Command R and Command R+), Rerank, and Embed (including Classify).

Glean icon.

4. Glean

Glean is a generative AI enterprise search company that relies on deep-learning models to understand natural language queries in the context of organizational, departmental, and individual user characteristics. Glean connects to a variety of enterprise apps and platforms, making it easier to set up and maintain access to various business information sources. With its focus on AI privacy and governance, small businesses and enterprises alike are investing in this solution for enterprise knowledge management.

  • Founded: 2019.
  • Founded by: Arvind Jain, Piyush Prahladka, Tony Gentilcore, TR Vishwanath
  • Categories and use cases: Cognitive enterprise search, data ingestion and management, knowledge management, enterprise environment app, AI assistance, enterprise security and privacy management, data unification.
  • Core products and solutions: Glean Workplace Search, Glean Assistant, Glean Knowledge Management, Glean Work Hub, Glean Connectors, and Glean Security.

Jasper icon.

5. Jasper

Jasper’s core product is designed specifically for business and marketing content generation. Some core areas where Jasper works well include social media, advertising, blog, email, and website content creation. It is a particularly effective tool for establishing a consistent brand voice and managing digital marketing campaigns. In early 2024, Jasper acquired the AI image platform, Clickdrop, and expects to increase its multimodal capabilities as a result of this acquisition.

  • Founded: 2021.
  • Founded by: Chris Hull, Dave Rogenmoser, John Philip Morgan.
  • Category and use cases: Long-form and short-form content creation, dialog-driven content creation and language modeling, AI copilot, AI assistant browser extension, art creation, multi-language reading and writing.
  • Core products and solutions: Jasper.

Hugging Face icon.

6. Hugging Face

Hugging Face is a community forum, similar to GitHub, that focuses on AI and ML model development and deployment. Some of the community’s main specialties include text classification, question answering, image classification, translation, summarization, audio classification, and object detection. Most notably, Hugging Face offers users access to BLOOM, an open-source LLM that can generate content in 46 languages and 13 programming languages.

  • Founded: 2016.
  • Founded by: Clement Delangue, Julien Chaumond, Thomas Wolf
  • Category and use cases: Open-source development community, multilingual content generation, public submissions and deployments of NLP, computer vision, access to third-party AI models.
  • Core products and solutions: BLOOM, Enterprise Hub, Inference Endpoints, and AutoTrain.

Inflection AI icon.

7. Inflection AI

Founded by former leaders from LinkedIn and DeepMind in 2022, Inflection AI’s mission and goals were mostly kept under wraps until Pi, a personal AI that focuses on colloquial conversation and advice, was released in May 2023. Even before its initial release, the company had already received major funding rounds and indicated its plans to completely transform how humans can speak to and communicate with computers.

Most recently, two of Inflection’s co-founders — Mustafa Suleyman and Karén Simonyan — have left the company to work in a new AI division at Microsoft. In light of this change, the company announced a new CEO and plans to focus more heavily on offering an AI studio business so more users can access and customize their models.

  • Founded: 2022.
  • Founded by: Karén Simonyan, Reid Hoffman, Mustafa Suleyman
  • Category and use cases: AI model studio, AI chatbot and LLM, human-to-computer communication in plain language, voice search, brain-computer interface (BCI), conversational AI, AI assistance.
  • Core products and solutions: Pi.

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8. Stability AI

Stability AI is a leading startup in the generative AI space for image and video content generation. Though the company has come under controversy for alleged copyright infringement of artists’ work as well as for some possible financial instability, Stable Diffusion in particular continues to be a popular solution, operating in the background of many other generative AI startups’ platforms.

  • Founded: 2019.
  • Founded by: Emad Mostaque
  • Category and use cases: Text-to-image generation, image editing, audio and video generation, language modeling, open-source AI, 3D object generation and modeling, application development models, API and embed capabilities.
  • Core products and solutions: Stable Diffusion 3, Stable Diffusion XL and Turbo, Japanese Stable Diffusion XL, Stable Video Diffusion, Stable Audio 2.0, Stable Video 3D, Stable Zero123, Stable TripoSR, various language models.

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9. MOSTLY AI

MOSTLY AI’s synthetic data generation platform balances data democratization and app development efficiencies with data anonymity and security requirements. The platform has proven especially useful in the banking, insurance, and telecommunications industries. It is also compatible with many different operational environments, including for Kubernetes deployment, OpenShift deployment, and API and Python Client connectivity.

  • Founded: 2017.
  • Founded by: Klaudius Kalcher, Michael Platzer, Roland Boubela
  • Category and use cases: Synthetic data generation for AI and software app development, test data generation, data anonymization, Python client synthetic data generation, AI and ML development, data analytics, testing and product development.
  • Core products and solutions: MOSTLY AI.

Lightricks icon.

10. Lightricks

Lightricks first gained notoriety with its social-media-friendly image editing app, Facetune. It has since expanded Facetune and its other apps with cutting-edge AI, making it possible to edit and generate new content and avatars for videos, photos, and art projects.

  • Founded: 2013.
  • Founded by: Amit Goldstein, Itai Tsiddon, Nir Pochter, Yaron Inger, Zeev Farbman
  • Category and use cases: Text-to-image generation, image editing, video editing, art generation, avatar generation.
  • Core products and solutions: Facetune, Photoleap, Videoleap, Popular Pays, Filtertune, Beatleap, Motionleap, Artleap, Lightleap, and Boosted.

Top 5 Generative AI Startups for Developers

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1. AI21 Labs

AI21 Labs creates tools that focus heavily on contextual natural language processing for reading and writing. Third-party developers can build on AI21 Labs’ language models for their own text-based apps and services with AI21 Studio. Its recent emphasis on task-specific APIs makes it easier for businesses to ideate and scale industry-specific and business-specific models with little to no prompt engineering or fine-tuning necessary.

  • Founded: 2017.
  • Founded by: Ori Goshen, Yoav Shoham.
  • Category and use cases: Language modeling, application development, content generation and editing, content summarization.
  • Core products and solutions: Wordtune, Jamba, Jurassic-2, task-specific APIs, and AI21 Studio.

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2. Tabnine

Tabnine offers generative AI code assistance for software development. It can be useful for both experienced and novice coders due to its focus on code completion and natural language prompting. Many users select this tool for both its robust coding features and its built-in security and governance features.

  • Founded: 2017.
  • Founded by: Dror Weiss, Eran Yahav.
  • Category and use cases: AI-assisted development, code completion, code automation, natural language coding and prompting, coding recommendations.
  • Core products and solutions: Tabnine and Tabnine Chat.

Mistral AI icon.

3. Mistral AI

Mistral AI is an AI company that offers deployment-ready solutions like le Chat but is more focused on providing its customers with open generative AI models and other developer-friendly resources for scalable AI. Mistral model access comes in various sizes, meaning users can prioritize affordable and lightweight agility or scalable and high-powered performance.

  • Founded: 2023
  • Founded by: Arthur Mensch, Guillaume Lample, Timothée Lacroix
  • Category and use cases: Developer-facing open AI models, deployment resources, AI chat, AI platform.
  • Core products and solutions: Mistral Large, Mistral Small, Mistral Embed, Mistral 7B, Mixtral 8x7B, le Chat, and la Plateforme.

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4. Codeium

Codeium provides coders, programmers, and even less-technical users with resources to generate logical code for their projects. Autocompletion is an option, but users can also engage with Codeium through chat and gain more contextual knowledge for why code looks a certain way or how it could be optimized. Codeium can be experimented with in the playground environment, and it can also be used on a wide range of IDEs.

  • Founded: 2021.
  • Founded by: Varun Mohan, Douglas Chen.
  • Category and use cases: AI code completion, AI chat, contextualization, AI playground, developer resources and toolkit.
  • Core products and solutions: Codeium Chat, Codeium Autocomplete, Codeium Search.

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5. Clarifai

Clarifai’s multipurpose platform offers resources to build, deploy, and manage AI and the data that goes into it throughout the full lifecycle. The solution can be used to label and otherwise prepare data for projects, and from there, users can build and operationalize models in various formats and environments, including in serverless and edge versions. Clarifai is best known for its computer vision, generative AI foundation model, and NLP solutions; however, it also offers a range of professional services to customers.

  • Founded: 2013.
  • Founded by: Matt Zeiler.
  • Category and use cases: LLM production, computer vision platform, unstructured data and content modeling, AI lake, data preparation, model building, model operationalization, foundation models.
  • Core products and solutions: Production AI Platform, AI Lake, Scribe, Spacetime, Enlight, Armada, Mesh, Flare, UI MOdules, AI Lab, LabelForce, ModelForce.

Top 7 Generative AI Startups for Marketing and Sales

Gong icon.

1. Gong

Gong extends to customers a full-service revenue intelligence solution that uses generative AI and other advanced features to support revenue forecasting, customer service engagement, analytics, team productivity management, and more. The company offers a wide range of enterprise-level features, including the Gong partner network and a high-powered Trust Center for security and compliance management. Among its customers are ADP, NASDAQ, LinkedIn, Dropbox, and Snowflake.

  • Founded: 2015.
  • Founded by: Amit Bendov, Eilon Reshef.
  • Category and use cases: Customer and conversation analytics, contextualized customer analysis, AI recommendations, revenue intelligence, forecasting, team productivity management.
  • Core products and solutions: Gong Reality Platform and Gong AI.

Twain icon.

2. Twain

Twain is designed to help sales professionals write content — particularly outreach emails — that works better for sales outreach. It not only can generate its own content but can also make detailed recommendations for edits to content that a user submits. While it is primarily used for sales content generation, it also works well for recruiting and personal use cases.

  • Founded: 2021.
  • Founded by: Mohamed Chahin.
  • Category and use cases: Content generation, sales outreach, recruitment messaging, content recommendations.
  • Core products and solutions: Twain, Chrome extension.

Bertha AI icon.

3. Bertha.ai

Bertha.ai is a content generation solution for WordPress users in particular, though it also works with sites like Shopify, WooCommerce, Wix, and Squarespace. It can help with creating written content and imagery for blog posts and other webpages as well as other forms of digital marketing copy.

  • Founded: 2021.
  • Founded by: Andrew Palmer, Vito Peleg.
  • Category and use cases: Content generation, image and illustration creation, blog writing, product description writing.
  • Core products and solutions: Bertha AI, Chat, Write Anything, Long Form Content, and Bertha Chrome Extension.

Tome icon.

4. Tome

Tome is a creative generative AI company and platform that was established by two former Meta managers and has quickly gained recognition for its creative and usable interface. The founders’ goal was to create a fun tool that fills in some of the gaps left by tools like PowerPoint, especially when it comes to mobile usability. Tome generates both relevant and somewhat randomized content for users’ presentations, acting as a business partner, assistant, or trusted friend who helps to brainstorm the best possible content for the project.

  • Founded: 2022.
  • Founded by: Keith Peiris, Henri Liriani.
  • Category and use cases: AI presentation generation, AI storytelling, marketing and sales, product pitching, creative projects.
  • Core products and solutions: Tome.

 

CopyAI icon.

5. CopyAI

CopyAI takes on the unique role of creating generative AI for go-to-market workflows and strategizing, giving users the technology necessary to more intelligently attract, land, adopt, retain, and expand their reach. The platform is most often used by marketing and sales professionals to help them work through their GTM processes more quickly and smoothly. CopyAI can be used to translate content for a multilingual or global audience, generate blog and social media content, and create the content and structure necessary for a successful email marketing campaign.

  • Founded: 2020.
  • Founded by: Paul Yacoubian, Chris Lu.
  • Category and use cases: GTM AI, task automation, content generation, CRM content enrichment, marketing, sales, brand voice management, email marketing, translation.
  • Core products and solutions: CopyAI platform, AI Marketing OS, AI Sales OS.

Narrative BI icon.

6. Narrative BI

Narrative BI uses generative AI to build out a new chapter in data democratization. The goal of this platform is to turn data, business intelligence, and analytics into narratives that are easier for all users to understand and contextualize within their roles and the greater frame of the business. With this approach, all employees can more effectively contribute to decision-making wherever important business data lives, including in and through Google Analytics 4, Google Ads, Google Search Console, Facebook Ads, Instagram Ads, LinkedIn Ads, HubSpot, CSV, Salesforce, Slack, Snowflake, Amazon Redshift, PostgreSQL, and MySQL. An API and custom integrations are also available.

  • Founded: 2020.
  • Founded by: Michael Rumiantsau, Yury Koleda.
  • Category and use cases: AI insights for marketing and sales, social media and analytics integrations, automated generative BI, narrativized analytics.
  • Core products and solutions: Narrative BI platform and Generative BI.

Anyword icon.

7. Anyword

Anyword is a generative AI writing solution that focuses specifically on marketing and other business outcomes. Users can optimize existing content for better performance, personalize messaging on their websites at scale, and train AI to understand their brand’s voice and target audience. With features like a predicted performance score and the ability to use Anyword within other tools — including ChatGPT, Notion, and HubSpot — users can improve their content with minimal hassle.

  • Founded: 2013.
  • Founded by: Yaniv Makover, Adam Habari.
  • Category and use cases: Marketing content generation, demand generation, SEO support, API, website automation, LLMs, copy intelligence.
  • Core products and solutions: Data-Driven Editor, Blog Wizard, Copy Intelligence Platform, private LLMs, Performance Boost AI Chrome Extension.

Top 13 Generative AI Startups for Audio, Video, and Creative Projects

Synthesia icon.

1. Synthesia

Synthesia is a generative AI company that focuses on AI video creation for personal and enterprise use. Users can rely on AI avatars and voices to communicate in training, marketing, and how-to videos in 120 different languages. Most significantly, professional-looking videos can be generated from users’ text inputs.

  • Founded: 2017.
  • Founded by: Lourdes Agapito, Matthias Niessner, Steffen Tjerrild, Victor Riparbelli
  • Category and use cases: Video generation, AI voice and avatar generation, video templates.
  • Core products and solutions: Synthesia.

For a detailed list of the leading AI video providers, see our guide: 10 Best AI Video Generators

Midjourney icon.

2. Midjourney

Midjourney is a generative AI solution for image and artwork creation that primarily gives users access to its features and community support through Discord. Though Midjourney has faced some of the same controversies as Stability AI, the company continues to grow its capabilities and user base. It is particularly well known for its advanced and granular image editing features.

  • Founded: 2022.
  • Founded by: David Holz.
  • Category and use cases: Natural-language-driven image generation, image enhancements and modifications, image editing.
  • Core products and solutions: Midjourney.

Murf AI icon.

3. MURF.AI

MURF.AI is a leading voice AI generation company that is frequently praised for the quality of its multilingual voices as well as for its solutions’ ease of use. Murf comes with various third-party integrations that are relevant for creative content production. It also provides users with supportive resources and how-to guides for a diverse range of content types, including Spotify ads, L&D training, animation, video games, podcasts, and marketing and sales videos.

  • Founded: 2020.
  • Founded by: Divyanshu Pandey, Ankur Edkie, Sneha Roy.
  • Category and use cases: Text to speech, voice cloning, AI dubbing, AI translation, API, voices for Windows, voice content generation.
  • Core products and solutions: Murf, Murf Studio, Murf API, and AI Translation.

PlayHT icon.

4. PlayHT

PlayHT is a leading AI voice generation company that has gone beyond the purview of most of its competitors to develop solutions like enterprise-specific AI voice agents and podcast.ai, a subsidiary of PlayHT that brings forth a weekly podcast created with generative AI voices and transcripts. The podcast covers a different topic each week and has even used Steve Jobs recordings and biographical information to record an episode with “him.”

  • Founded: 2016.
  • Founded by: Hammad Syed, Mahmoud Felfel.
  • Category and use cases: AI voice generation, AI voice agents, podcast content generation, content transcription.
  • Core products and solutions: PlayHT Studio, AI Voice Agents, PlayHT API, podcast.ai.

ElevenLabs icon.

5. ElevenLabs

ElevenLabs is both an AI research firm and the producer of AI voice generation technology for personal and business use. It is frequently praised for its audio quality as well as its enterprise-level scalability and reasonable pricing structure. The company reached official unicorn status in January 2024, with an estimated value of $1.1 billion.

  • Founded: 2022.
  • Founded by: Piotr Dąbkowski, Mateusz Staniszewski.
  • Category and use cases: AI voice generation, voice cloning, dubbing, text to speech, speech to speech, API, fully managed video and podcast dubbing.
  • Core products and solutions: Text to Speech, Speech to Speech, Projects, Dubbing ElevenStudios, API, Languages, Voice Cloning, and Voice Library.

Colossyan icon.

6. Colossyan

Colossyan is a leading competitor in the AI video generation space because its product includes several enable users to create high-quality corporate training videos with no actors or scripting necessary. Customization is a core part of this solution, and the AI assistant is a helpful resource for users who want support in content creation.

  • Founded: 2020.
  • Founded by: Dominik Mate Kovacs, Kristof Szabo, Zoltan Kovacs.
  • Category and use cases: AI video templates, AI avatars, text to speech, AI assistant, auto translation, AI voices, custom avatars, prompt to video generation.
  • Core products and solutions: Colossyan.

 

AssemblyAI icon.

7. AssemblyAI

AssemblyAI is a unique generative AI company that focuses on speech AI modeling, specifically for transforming speech to text after important conversations and recordings, like calls, video calls, and podcasts. The tool includes several enterprise-ready features, including strong sentiment analysis capabilities and PII redaction. Most recently, the company released Universal-1, a multilingual speech recognition model that apparently surpasses Whisper-3 in performance accuracy and speed.

  • Founded: 2017.
  • Founded by: Dylan Fox.
  • Category and use cases: Speech AI modeling, speech to text, speaker diarization, auto punctuation and casing, confidence scores, automatic language detection, speech recognition modeling, streaming transcriptions, sentiment analysis, content moderation, PII redaction.
  • Core products and solutions: AssemblyAI, Universal-1, Speech-to-Text, Streaming Speech-to-Text, Speech Understanding, Audio Intelligence, and LeMUR.

Plask icon.

8. Plask

Plask creates technology to make animation easier and more cost-effective. The tool can be used to create animated or hyper-realistic 3D motion videos. It automates the entire process of creating designs and movement. This type of automated animation is certainly the leading edge of a larger trend, as AI influences movie and TV production by allowing faster, cheaper episode creation.

  • Founded: 2020.
  • Founded by: Jaejun Yu, Junho Lee.
  • Category and use cases: AI-generated animation, prototyping, AI motion capture, 3D character building.
  • Core products and solutions: Plask Motion.

LOVO icon.

9. LOVO

LOVO is a video and voice AI generation company that offers most of its features through a comprehensive platform called Genny. It’s a solid contender for users who need a platform with high-quality features for both voice and video, as well as built-in features for AI art generation and AI writing.

  • Founded: 2019.
  • Founded by: Tom Lee.
  • Category and use cases: AI video generation, voice cloning, content generation, art generation, text to speech, corporate training, social content generation.
  • Core products and solutions: Genny, Auto Subtitle Generator, Online Video Editor, AI Art Generator, Text to Speech, Voice Cloning, and AI Writer.

Deepbrain icon.

10. DeepBrain AI

DeepBrain AI is yet another AI video generation company that is moving upward – rapidly – through the ranks. It includes many of the video features you would expect from this type of generative AI — AI avatars, AI voices, templates, and video editing tools, for example — but it takes things a step further with truly interactive conversational avatars. Its AI Humans solution is currently taking the world by storm, with recent reports indicating that certain governments are investing in this technology to create virtual assistants for their bureaucracies, and others are investing in this technology to support communication needs for ALS patients and others with disabilities.

  • Founded: 2016.
  • Founded by: Eric Seyoung Jang.
  • Category and use cases: AI video generation, AI video editing, AI avatars, deepfakes, text to video, text to speech, conversational AI, AI conversation simulations.
  • Core products and solutions: AI Studios and AI Human.

Elai icon.

11. Elai.io

Elai.io provides AI video generation tools to users of all backgrounds, but its emphasis is on business and enterprise audiences. Built-in collaborative features include interactive storyboarding, customizable brand kits, and API power to support custom and scalable use cases. While Elai.io is a new competitor in marketplace that’s becoming crowded, it’s emphasis on the lucrative enterprise AI market gives it an edge.

  • Founded: 2021.
  • Founded by: Vitalii Romanchenko, Alex Uspenskyi.
  • Category and use cases: AI video generation, custom avatars, voice cloning, text to video, AI storyboarding, AI video editing, auto translation, video personalization.
  • Core products and solutions: Elai platform, AI Storyboard, and API.

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12. Sudowrite

Sudowrite is a creative tool offered by an generative AI startup that provides AI support for writers and authors. With this platform, users can flesh out an existing outline, expand on their current story, bounce ideas off the intelligent agent, or take other steps to expand their creative stories — including with images. Though this is a controversial platform, especially among creatives, several users have commented on the impressive nature of Sudowrite’s capabilities.

  • Founded: 2020.
  • Founded by: Amit Gupta, James Yu.
  • Category and use cases: AI writing assistant, AI content generation, autocompletion and expansion, AI rewrite, AI recommendations, AI art generation.
  • Core products and solutions: Sudowrite, Describe, Story Engine, Write, Expand, Rewrite, Feedback, Canvas, Brainstorm, Visualize, and Chrome Extension for Google Docs.

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13. Tavus

Tavus is a generative AI company that creates new versions of videos that users have already created based on specific viewer qualities and other personalization requirements. The foundational template videos that users create give Tavus enough material to generate believable audio and visuals for future videos on different topics, making it possible to record only one video and send custom messages to each of your contacts.

  • Founded: 2020.
  • Founded by: Hassaan Raza, Quinn Favret.
  • Category and use cases: Automated video generation and personalization, voice cloning, media blending, lip sync, video templates, recruiting and marketing campaign videos.
  • Core products and solutions: Tavus, AI video APIs.

Top 10 Generative AI Startups for Healthcare, Pharmaceuticals, and Life Sciences

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1. Hippocratic AI

Hippocratic AI takes a unique and much-needed approach to AI healthcare, offering a foundation model and comprehensive resources for managing patient care and relationships. The platform is designed to follow HIPAA and other ethical expectations for healthcare, with AI healthcare agents that have been scored and reviewed by nurses and healthcare professionals. Most recently, Hippocratic AI has received funding from and started a partnership with NVIDIA, so expect this platform to scale quickly in the coming months.

  • Founded: 2022.
  • Founded by: Munjal Shah, Vishal Parikh, Meenesh Bhimani, Subho Mukherjee, Alex Miller, Saad Godil, Kim Parikh, Debajyoti Datta, Paul Gamble.
  • Category and use cases: Generative AI healthcare agents, artificial health general intelligence (HGI), LLM designed with constellation architecture.
  • Core products and solutions: Polaris model and AI healthcare agents.

Paige icon.

2. Paige AI

Paige AI uses generative tissue-based AI for optimized cancer diagnostics and pathology. The platform currently specializes in breast cancer and prostate cancer diagnoses but also offers other diagnostic resources for oncology professionals, hospitals, and labs.

  • Founded: 2017.
  • Founded by: David Klimstra, Norman Selby, Peter Schüffler, Thomas Fuchs
  • Category and use cases: Cancer diagnostics, computational pathology, biomarker detection, AI-driven image viewer.
  • Core products and solutions: Paige platform, Paige Prostate Suite (including Paige Prostate Detect), Paige Breast Suite (including Her2Complete), and FullFocus.

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3. Iambic Therapeutics

Iambic Therapeutics, previously known as Entos, is a company made up of top scientists, biotechnology experts, and machine learning experts who are working to optimize drug discovery and therapeutics in oncology and other challenging fields. Their pipeline therapeutics has several different candidates in early-phase trials right now or scheduled for the coming months. The company has also patented or contributed to several AI-driven computational processes for drug discovery, all of which are part of its flagship platform.

  • Founded: 2019.
  • Founded by: Fred Manby, Sarah Trice, Thomas Miller.
  • Category and use cases: Drug discovery and development, physics-informed AI design, high-throughput experimentation, generative diffusion for protein-ligand structure prediction, AI-accelerated quantum chemistry, multi-parameter lead selection, generative molecular design, oncology therapeutics.
  • Core products and solutions: Pipeline of oncology therapeutics, NeuralPlexer, OrbNet, PropANE, Magnet.

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4. Insilico Medicine

Insilico Medicine is a pharmaceutical research and development startup that uses generative AI and machine learning to create more efficient processes across biology, chemistry, and analytics. It’s focused on reducing the time and cost of drug development, particularly in areas such as immunology, oncology, central nervous system disorders, and fibrosis.

  • Founded: 2014.
  • Founded by: Alex Zhavoronkov.
  • Category and use cases: Novel molecules generation with de-novo drug design and scalable engineering, clinical trial design and prediction, deep biology analysis engine for multi-omics target discovery.
  • Core products and solutions: PHARMA.AI Suite, PandaOmics, Generative Biologics, Chemistry42, and inClinico.

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5. Etcembly

Etcembly is a company that is improving T-cell receptor immunotherapies with its machine-learning platform, EMLy. The platform sifts through complex TCR patterns and datasets to discover and identify personalized TCR therapeutic options for patients. Near the end of 2023, the company also developed what it considers the world’s first immunotherapy drug designed through generative AI.

  • Founded: 2020.
  • Founded by: Michelle Teng, Jacob Hurst.
  • Category and use cases: ML database for TCR immunotherapies, AI-driven TCR discovery and identification, computer-assisted engineering, biotechnology, generative AI drug design.
  • Core products and solutions: EMLy, bispecific T cell engager.

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6. Biomatter

Biomatter uses its Intelligent Architecture platform to design and develop proteins for health and sustainable manufacturing. It also goes beyond more traditional human protein expectations and supports use cases across molecular biology, food and beverage, biotherapeutics, and agriculture projects.

  • Founded: 2018.
  • Founded by: Donatas Repečka, Laurynas Karpus, Rolandas Meškys, Vykintas Jauniskis.
  • Category and use cases: Enzyme and protein design, sustainable manufacturing, biotherapeutics.
  • Core products and solutions: Intelligence Architecture platform.

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7. Activ Surgical

Activ Surgical uses intraoperative surgical intelligence to give surgeons real-time information and better visuals during surgery. With some of the company’s most recent developments, surgeons can also perform surgeries with the help of augmented reality overlays.

  • Founded: 2017.
  • Founded by: Peter Kim, Seth Teicher.
  • Category and use cases: Surgical intelligence and assistance, multimodal advanced visualization, tissue evaluations.
  • Core products and solutions: ActivEdge Platform, ActivSight Intelligent Light.

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8. Kaliber Labs

Kaliber Labs focuses on developing AI-powered surgical software for arthroscopic surgery needs. The company also provides solutions, such as Rekap, to help patients and other members of the surgical team get the analytics and other information they need more seamlessly.

  • Founded: 2015.
  • Founded by: Ray Rahman.
  • Category and use cases: Digital surgical assistance, AI-labeled patient communication platform, AI-powered feedback for surgeons, automated surgery stage recognition.
  • Core products and solutions: Kaliber products are still in development, and some will require FDA approval.

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9. Osmo

Osmo, founded in 2023 as a spinout from Google Research, uses machine learning and has created a map of odors and scents to help computers predict how something smells based on its molecular structure. From there, the company has begun working on “teleporting scent” and generating artificial smells. It hasn’t gone much farther than that at this point, but the vendor has stated its goal to use this technology to support human health and wellness.

  • Founded: 2023.
  • Founded by: Alex Wiltschko.
  • Category and use cases: Olfactory science and computer smelling capabilities.
  • Core products and solutions: Osmo AI, Scent Teleportation (in the works).

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10. Aqemia

Aqemia uses AI that includes experimental data to scale drug discovery in the pharmatech space. The company touts how it uses both quantum and statistical mechanics algorithms to achieve better outcomes for critical and niche disease categories. At the end of 2023, a $140 million multi-year collaboration with Sanofi was announced, so expect to see more innovations from Aqemia on the horizon.

  • Founded: 2019.
  • Founded by: Emmanuelle Rolland-Martiano, Maximilien Levesque
  • Category and use cases: Drug discovery, drug discovery pipeline, drug design.
  • Core products and solutions: Drug discovery pipeline; more in the works.

Top 4 Generative AI Startups for Synthetic Data and Data Analytics

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1. Synthetaic

Synthetaic’s platform, RAIC, is primarily designed to generate AI models that can ingest and analyze unstructured and unlabeled datasets from videos, satellite imagery, and video and drone footage. The company famously tracked the origin of a Chinese balloon in February 2023. The company has also partnered with Microsoft and received additional funding for image-focused data analysis, which will likely lead to new products and use cases in the near future.

  • Founded: 2019.
  • Founded by: Corey Jaskolski.
  • Category and use cases: AI prototyping, unstructured data analysis, geospatial analysis, drone-based monitoring, content moderation, model training, unlabeled data ingestion, video security.
  • Core products and solutions: RAIC.

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2. Synthesis AI

Synthesis AI is a cutting-edge synthetic data generation startup that creates computer-vision-driven imagery, videos, and human simulations. Its use cases span across industries and focus on ethical AI development. Most recently, the company also started OpenSynthetics, an open community for synthetic data usage and development.

  • Founded: 2019.
  • Founded by: Yashar Behzadi.
  • Category and use cases: Synthetic data generation for computer vision, image labeling, image generation, video generation, ID verification, automotive and driver monitoring, pedestrian detection, teleconferencing, security scenarios, virtual try-on, avatar creation, AR/VR/XR, 3D human models.
  • Core products and solutions: Data Visualizer, OpenSynthetics.

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3. Syntho

Syntho is a synthetic data generation startup that uses generative AI to create synthetic data twins of actual sensitive data. Syntho’s Syntho Engine is often used for realistic product demos, data analytics, and test data generation. Many users select this platform for its comparative ease of use and democratized approach to synthetic data generation and analytics.

  • Founded: 2020.
  • Founded by: Marijn Vonk, Simon Brouwer, Wim Kees Janssen
  • Category and use cases: Synthetic data generation, test data generation, data analytics, smart de-identification.
  • Core products and solutions: Syntho Engine.

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4. GenRocket

GenRocket is a synthetic data generation solutions provider that emphasizes automation and enterprise-level scalability for data. Test data can be automatically generated, and what’s more, it can be generated in a dynamic format that’s easy to adjust and scale up as needed. The platform works across a variety of industries and use cases, including finance and insurance, healthcare, AI and ML model testing, ETL and big data testing, and other digital transformation projects.

  • Founded: 2012.
  • Founded by: Garth Rose, Hycel Taylor.
  • Category and use cases: Synthetic data generation, test data generation, data subsetting, data masking, data security, anomaly detection, fraud detection.
  • Core products and solutions: GenRocket Test Data Automation (TDA).

Top 7 Generative AI Startups for Customer Service and Customer Experience

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1. Gridspace

Gridspace offers solutions for organizations that want to better automate, manage, and analyze contact center and customer interactions. The company offers voice bots and live agent training, making it possible to create a hybrid bot-human agent workforce in healthcare, retail, and other customer-service-driven sectors.

  • Founded: 2012.
  • Founded by: Anthony Scodary, Evan Macmillan, Nico Benitez
  • Category and use cases: Conversational AI, virtual agents and voice bots, virtual contact centers, observability and call monitoring, customer service.
  • Core products and solutions: Gridspace Grace, Gridspace Sift Analytics, and Gridspace Pulse.

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2. Revery AI

Revery AI offers a virtual dressing room and try-on experience that uses generative AI to help users more accurately visualize how clothing will look on them in real life. The company has partnered with some fashion retailers already to create a more integrated virtual shopping experience for users, and through this process, has developed a more comprehensive AI shopping assistant.

  • Founded: 2020.
  • Founded by: Jeffrey Zhang, Kedan Li.
  • Category and use cases: Virtual dressing room and try-on, virtual reality, garment tagging and classification, garment segmentation, smart shopping assistant, e-tail.
  • Core products and solutions: Revery.

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3. Veesual

Veesual is a generative AI startup that uses deep learning and image generation to enable virtual try-ons for fashion and e-commerce. It gives users the ability to select the model that looks most like them and sort through high-res images of different clothing items.

  • Founded: 2020.
  • Founded by: Damien Meurisse, Eric Gillaume, Maxime Patte.
  • Category and use cases: Virtual try-on and image generation.
  • Core products and solutions: Mix & Match, Switch Model, and Digital Dressing Room.

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4. Frame AI

Frame AI is a customer service and general audience analytics platform that uses artificial intelligence to support users who want to better understand their audiences’ wants and needs. The company focuses on behavioral and sentiment analysis, customer-specific insights, and customer segmentation. The platform uses stream-trigger augmented generation architecture rather than retrieval-augmented generation (RAG), meaning it’s focused on paying close attention to what’s happening in your business’s specific data stream and building intelligence around that.

  • Founded: 2016.
  • Founded by: George Davis, Brandon Reiss, Jesse St. Charles, John Gu, Robbie Mitchell.
  • Category and use cases: AI analytics for customer service, AI answer engines, trend detection, marketing, customer service, product feedback, stream-trigger augmented generation (STAG).
  • Core products and solutions: Frame AI.

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5. Zowie

Zowie is a generative AI and conversational AI company that focuses on customer service in e-commerce environments. The platform includes a wide variety of intelligent customer support chatbots, including bots that are focused on email and sales conversations. The company also operates with its own LLM, X2, which is specifically designed for e-commerce conversational scenarios and is GDPR- and SOC-2 compliant.

  • Founded: 2018.
  • Founded by: Maja Schaefer, Matt Ciolek.
  • Category and use cases: AI customer service, e-commerce customer service, conversational AI, chatbot, business intelligence, e-commerce focused LLM.
  • Core products and solutions: Zowie Chatbot, Zowie Emailbot, Zowie Inbox, Zowie Salesbot, Zowie Proactive Chats, Zowie Business Intelligence, and Zowie X2.

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6. Forethought

Forethought is a top provider of generative AI-driven customer service technology, with various features built in to help businesses understand and better direct customer queries more efficiently. At this time, most of Forethought’s customers are focused in e-commerce, SaaS, fintech, and travel companies. At the end of 2023, the company began to use Autoflows, a new feature for its Solve product that helps users autonomously manage policy creation and issue resolution for a variety of customer service and ticketing workflows.

  • Founded: 2017.
  • Founded by: Deon Nicholas, Sami Ghoche, Colm Doyle.
  • Category and use cases: AI-powered customer service, AI-powered employee resources, support ticket management, conversational routing.
  • Core products and solutions: SupportGPT, Triage, Assist, Autoflows, Solve, and Discover.

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7. Lily AI

Lily AI is a product management and customer service AI company that helps businesses understand their customers and create smoother shopping experiences for their customers. The platform includes features for product attribution and labeling, site search support, AI-powered recommendations, and demand forecasting. With recent funding rounds and the introduction of a customer-focused content generation solution to the Lily AI stack, expect to see more growth from this company in the coming months.

  • Founded: 2015.
  • Founded by: Purva Gupta, Sowmiya Narayanan.
  • Category and use cases: Branded content generation, product description generation, demand forecasting, recommendations, site search.
  • Core products and solutions: Product Attribution, Lily E-Commerce, and Lily Demand Forecasting.

Top 8 Generative AI Startups for Gaming and Entertainment

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1. Runway

Runway is a now-established leader in AI-powered, cinema-quality video and content production. Specifically with Runway Studios, filmmakers of varying skill levels can use Gen-1 and Gen-2 models, as well as several other image and content editing tools, to create high-quality video content without actors or original footage. With OpenAI’s recent announcement of the text-to-video platform, Sora, Runway is expected to compete against the new tool and perhaps optimize its existing feature set or add new features to win this race.

  • Founded: 2018.
  • Founded by: Cristóbal Valenzuela, Anastasis Germanidis, Alejandro Matamala-Ortiz.
  • Category and use cases: Text to video generation, video to video generation, text to image generation, image to image generation, frame interpolation, image expansion, 3D texture generation, image variations, inpainting, motion tracking, image editing and effects.
  • Core products and solutions: Gen-1, Gen-2, and Runway Studios.

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2. Latitude.io

Latitude.io is one of the first and foremost providers of AI-generated gaming experiences. With its flagship AI Dungeon, users can enter actions into the game while AI drives the rest of the game narrative forward.

  • Founded: 2019.
  • Founded by: Alan Walton, Nick Walton.
  • Category and use cases: Gaming.
  • Core products and solutions: AI Dungeon.

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3. Character.AI

Character.AI is a company that offers creative ways to develop and chat with user-created characters. Though the tool can simply be used for fun conversations with “real” or imagined people, it can also be used to simulate important conversations like job interviews.

  • Founded: 2021.
  • Founded by: Daniel De Freitas, Noam Shazeer.
  • Category and use cases: Character generation with virtual chat and entertainment.
  • Core products and solutions: Character.ai.

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4. Charisma Entertainment

Charisma Entertainment provides a plug-and-play platform for various entertainment companies and storytellers to create realistic characters and storylines that adjust to player/user inputs. Examples of media created with Charisma include The Kraken Wakes game and the Will Play virtual learning platform.

  • Founded: 2015.
  • Founded by: Guy Gadney.
  • Category and use cases: AI storytelling, entertainment, gaming, virtual learning, intelligent character development, scripting tools, generative AI dialogue engine.
  • Core products and solutions: Charisma.ai.

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5. Replika

Replika is a generative AI solution that creates AI companions for AI-generated chats that have a more personal touch. The interface of this app is designed to not only allow users to have realistic conversations but also to spend time with their Replika characters in augmented reality experiences.

  • Founded: 2015.
  • Founded by: Eugenia Kuyda.
  • Category and use cases: Conversational AI, AI companion/avatar generation, augmented reality.
  • Core products and solutions: Replika.

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6. Aimi.fm

Aimi.fm provides users with a generative AI music player that generates endless loops of music in different genres for listeners. With Aimi Studio, music producers of all skill levels can access basic music creation functionalities. With Aimi Music Services, music as a service capabilities are available for business and enterprise users who want to create copyright and royalty-free music.

  • Founded: 2019.
  • Founded by: Edward Balassanian.
  • Category and use cases: Generative music creation, music production, content curation.
  • Core products and solutions: Aimi, Aimi Studio, and Aimi Music Services.

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7. Inworld AI

Inworld AI is a company that uses generative AI and text-to-character prompts to help gaming and media companies make non-player characters (NPC) seem more realistic. These characters may appear in traditional video games, VR, training, and other types of digital entertainment and experiences.

  • Founded: 2021.
  • Founded by: Ilya Gelfenbeyn, Kylan Gibbs, Michael Ermolenko.
  • Category and use cases: NPC character generation, gaming, training and education, customer experience agents, other forms of digital entertainment and interaction.
  • Core products and solutions: Inworld Engine, Inworld Studio, Inworld Core, and Inworld Arcade.

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8. SOUNDRAW

SOUNDRAW is a generative AI solution for music composition that can be tailored to different genres, instruments, and other musical variables. It is most frequently used to generate music that can be used in the background of video creations. The company also offers a music generation API to support business users who want to incorporate custom music into their products.

  • Founded: 2020.
  • Founded by: Daigo Kusunoki.
  • Category and use cases: Music and audio generation for videos, podcasts, games, social media, TV, radio, and other mediums.
  • Core products and solutions: SOUNDRAW, AI Music Generation API.

Top 8 Generative AI Startups for Project Management, Legal, and Business Operations

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1. Notion

Notion has found much of its success in providing task management and other kinds of daily work management capabilities to creatives and other project teams. Notion AI was released to the public in early 2023 and quickly gained traction as an option for teams that want to summarize notes, generate and fill out tables, create quick lists and action items, and write emails with the help of generative AI.

  • Founded: 2013.
  • Founded by: Chris Prucha, Ivan Zhao, Simon Last
  • Category and use cases: Content generation, content summarization, content suggestions and translations, Q&A, note taking, email writing, task management.
  • Core products and solutions: Notion AI, Wikis, Projects, and Docs.

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2. Harvey

Harvey is a legal AI startup that has grown incredibly quickly, reaching an estimated $715 million valuation after about a year in operation. The company targets its solutions for elite law firms and professional services firms, now offering its tools and support through a Microsoft Azure professional services platform. With recent additional funding rounds, a growing number of top-tier law firm partnerships, and its recent acquisition of Mirage, Harvey is a startup to watch closely.

  • Founded: 2022.
  • Founded by: Winston Weinberg, Gabriel Pereyra.
  • Category and use cases: Legal generative AI, AI support for professional services, AI chatbot, AI-powered professional services platform.
  • Core products and solutions: AI-powered professional services platform on Microsoft Azure; most other solutions in the works or under wraps.

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3. Ironclad

Ironclad offers AI contract management software for industries and use cases ranging from legal and procurement to marketing, sales, IT, HR, and finance. The platform is designed to help users manage the entire contract lifecycle, providing tools for designing, editing, and reporting on the results of different contracts and terms. Ironclad AI is a subset of the platform that includes intelligent contract analysis and management tools for automated approvals, flagging, and other support that frees up human employees for more complicated tasks and strategy work.

  • Founded: 2015.
  • Founded by: Jason Boehmig, Cai GoGwilt.
  • Category and use cases: AI-powered contract lifecycle management, workflow designer, AI editor, reporting, embedded contracts, terms management.
  • Core products and solutions: Ironclad CLM Software and Ironclad Clickwrap.

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4. Taskade

Taskade is a productivity and task management solutions company that uses AI agents, AI writing assistants, and other AI-supported tools to help users manage their tasks more effectively. Users can take advantage of Taskade for task list generation and other creative project management visualizations, as well as for more automated workflows in PM, marketing, and sales task management. Taskade is used by many notable companies, including ESPN, Indeed, Verizon, Lyft, Sony, Costco, Nike, Tesla, Netflix, AirBNB, and Disney.

  • Founded: 2017.
  • Founded by: John Xie, Dionis Loire, Stan Chang.
  • Category and use cases: AI task management, AI writing assistant, AI agents, mind map and flowchart creation, project management, marketing assistant, Ai prompt templates, document summarization, AI personas, action item and task generation.
  • Core products and solutions: Taskade AI, powered by either OpenAI GPT-3.5 Turbo, GPT-4, or GPT-4 128K.

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5. Humata

Humata is an AI company that focuses on helping users quickly get useful information out of PDFs and files, even if they’re incredibly long and dense. Users can upload as many files as they want, ask questions of the files, and highlight important citations for continued reference. A free version of this tool is available, but it also scales to enterprise-level requirements and includes enterprise security and compliance protections.

  • Founded: 2022.
  • Founded by: Cyrus Khajvandi, Dan Rasmuson.
  • Category and use cases: PDF AI, content summarization for documents and files, document-focused Q&A, AI chat, citation highlights, website embedding.
  • Core products and solutions: Humata.

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6. Simplifai

Simplifai labels itself as an AI-powered automation platform and offers solutions primarily for banking, finance, insurance, and public sector companies. The platform itself includes many features to help users more effectively manage claims, debts, and other complicated document formats. With its commitment to GDPR, ISO/IEC 27001:2013, and other data privacy and security protocols — as well as its purpose-built InsuranceGPT tool — Simplifai is a leading provider of AI tools for highly regulated FinTech businesses.

  • Founded: 2017.
  • Founded by: Bård Myrstad, Erik Leung.
  • Category and use cases: Intelligent automation, business process automation, AI-powered chat and customer service, claims and document handling, compliance management, banking and finance, insurance, public sector.
  • Core products and solutions: Simplifai AI Automation Platform, Insurance GPT, Chat Processing Module, Document Processing Module, and Written Inquiry Processing Module.

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7. PatentPal

PatentPal is a tool that is specifically designed with patent law requirements in mind. The tool looks at claims that have already been written by the author in order to generate tonally and factually accurate patent specification drafts on its own. All of this works in efforts to protect intellectual property.

  • Founded: 2018.
  • Founded by: Jack Xu.
  • Category and use cases: Content generation and summarization for patent applications and intellectual property.
  • Core products and solutions: PatentPal.

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8. Adept AI

Adept AI is a newer OpenAI competitor that relies on AI and natural language commands to create better interactions between humans and computers in the workplace. It specifically automates and simplifies workflows in common business tools, including Salesforce and Google Sheets. Its ACT-1 model has been around for a bit now, but at the beginning of 2024, Adept released Adept Fuyu-Heavy. This is a highly capable multimodal model that should expand Adept AI’s customer base.

  • Founded: 2022.
  • Founded by: Ashish Vaswani, David Luan, Niki Parmar.
  • Category and use cases: Business and software development, process automation, in-app task and goal development, generative AI models, multimodal content generation.
  • Core products and solutions: ACT-1, Adept Fuyu-Heavy.

Top 3 Generative AI Startups for Chatbots, Search, and Personal Assistance

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1. Perplexity AI

Perplexity AI is an AI search engine with an interface that slightly resembles all of the other leading chatbots and LLMs, but with a greater focus on personalization and conversational accessibility. In the responses that Perplexity generates, a detailed response and explanation is presented; several sources and relevant images are included in these results, as well as related queries that can support users who want to continue their research. In essence, this tool combines the best of a traditional search engine with an AI model’s power and conversational capabilities.

  • Founded: 2022.
  • Founded by: Aravind Srinivas, Denis Yarats, Andy Konwinski, Johnny Ho.
  • Category and use cases: AI search engine, conversational AI, contextual AI.
  • Core products and solutions: Perplexity.

Andi icon.

2. Andi

Andi is a generative-AI-driven search bot that not only helps users search for information across the web but also summarizes and further explains that information. Users appreciate Andi’s clean interface and lack of ads. Since the Andi search engine was first released in early 2022, several updates have been made, but the product is still in testing and not intended for commercial or production use at this time.

  • Founded: 2021.
  • Founded by: Angela Hoover.
  • Category and use cases: AI semantic search, chatbot, search results summarization.
  • Core products and solutions: Andi.

You.com icon.

3. You.com

You.com is a private and secure search engine that summarizes and personalizes results with generative AI. The generative AI solution is available as a Chrome extension and can be used through iOS, Android, and WhatsApp. The company also boasts YOU API, which it claims is the first full web index for LLMs.

  • Founded: 2020.
  • Founded by: Bryan McCann, Richard Socher.
  • Category and use cases: AI-driven search, AI assistant, AI chat, content generation, content summarization and personalization.
  • Core products and solutions: You.com, YOU API, and YOU LLM OS.

Why Is Generative AI Important?

Generative AI is important because it takes AI in a more mature direction, making the technology more accessible and useful to a larger audience.

Individuals can make use of this technology in their daily lives at little to no cost. More important, breakthrough innovations in areas like medical imaging and drug discovery are now possible to develop at scale because of generative AI.

Finally, this technology can better define, contextualize, and automate business operational tasks than previous types of AI ever could, making this a technology that is already being applied to and ripe for more enterprise use cases.

How Does Generative AI Work?

Depending on what users are trying to generate, generative AI works through different types of large AI large language models that undergo extensive training with massive datasets and deep learning algorithms on an ongoing basis.

This type of training allows generative AI tools to pull data-driven knowledge from all corners of the web and other resources, which makes it possible for these AIs to generate believable, human-like data and results. The deep learning, neural network design intends to mimic a human brain, which also helps generative AI software to understand context, relationships, patterns, and other connections that have traditionally required human thinking to grasp.

To learn how generative AI models work and how users can make the most of their capabilities, read this guide: What Is a Generative AI Model?

Bottom Line: The Generative AI Startups to Watch

Ever since the debut of ChatGPT in November of 2022, generative AI — and artificial intelligence in general — has taken a huge leap forward and permeated various industries and business sectors. Business leaders, consumers, and investors have all woken up to the vast potential for generative AI to support or take over countless tasks, freeing up actual humans to do higher-value work.

It’s the young companies on this list that will shape the future of AI, which in turn will shape the future of technology and society at large in many profound ways. Much like with any other nascent and dynamic area of technology, expect these players to shift their products, roles, and impact in the coming weeks and months and on an ongoing basis.

To see a list of the leading generative AI apps, read our guide: Top 20 Generative AI Tools and Apps 2024



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