True Fit taps Generative AI to help clothing shoppers find perfect online fit — Retail Technology Innovation Hub
“However, the PDP, where consumers take a closer look at a specific item, is where shoppers end up hunting for clues for how something will fit their needs for their body, preferences and proportions.”
“We designed Fit Hub to synthesise all the details about the fit of a product and simplify it down to a few key points, so the shopper can consider their purchase more easily and have confidence to buy the right size, first time.”
Robert Muzingo, Director of E-commerce at luxury brand, St. John, comments: “We meticulously design each style to embody elegance and sophistication, ensuring a seamless harmony between the clothing and the wearer.”
“Through our partnership with True Fit and the integration of Gen AI and its Fit Hub solution, we can revolutionise how women experience luxury shopping online.”
“Through the fusion of timeless St. John design and True Fit’s cutting-edge technology, we establish a new pinnacle of excellence in women’s luxury retail. Its advanced technology significantly lowers return rates, ensuring attention to fit so our customers confidently find their perfect size, ultimately amplifying both customer satisfaction and our operational efficiency.”
“For many years, we’ve been partnering with True Fit to bring personalisation to our customer experience with AI, helping our shoppers to buy the right size, first time, and avoid the disappointment and hassle of returns,” says Todd Coughlan, Senior Digital Analytics & CRO Manager at Boden.
