Two Persado Customers Recognized for Effective Use of Generative AI in Marketing
Leading Financial Services and Retail Companies Named
2024 Digiday Content Marketing Awards Finalists
NEW YORK
,
April 30, 2024
/PRNewswire/ —
Persado
, the Motivation Artificial Intelligence (AI) company, announced today that two Persado customers, multinational retailer M&S and a global financial services company, have been named finalists in the prestigious
Digiday Content Marketing Awards
, which recognize the companies and campaigns using content to modernize media and marketing. According to award organizer Digiday Media, this year’s Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. The shortlisted entries showcase the companies and campaigns successfully using content to modernize media and marketing. Award winners will be announced on
May 7, 2024
.
Persado customers recognized in the awards demonstrate innovative, highly effective use of Persado Motivation AI solutions and data insights to generate on-brand, high-performing marketing messages that increase customer engagement and loyalty.
-
Best Use of Data
– Multinational retailer
Marks & Spencer
(M&S), known for bringing on-trend, great value clothing and quality food to millions of consumers, was named a finalist in the award category that recognizes content strategies that achieve set goals through the use of data. -
Best Use of AI Generated Content
– A global financial services company was named a finalist in the award category that recognizes the most effective and creative use of AI-generated content used to promote a product, brand, or service.
“Customer-driven brands are eager for simple, low-risk ways to seize the power of
generative AI for content generation
. We congratulate our customers for their innovative practices in leveraging our best-of-breed platform to rapidly generate highly effective, personalized marketing messages that increase consumer engagement and loyalty across a variety of channels,” explained
Assaf Baciu
, President and Co-founder, Persado.
Persado
Motivation AI
is a class of enterprise GenAI proven to help brands drive engagement and conversion. The platform uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create brand-compliant messages that motivate individuals to take action. Unlike other large language models (LLMs), which pull and learn from the wide internet, Persado AI is trained on a specialized dataset of interaction and transaction data from 1.2 billion consumers that measures and refines language, emotional response, and engagement.
“Many Persado customers overall are off to an award-worthy start in applying AI for marketing content generation in 2024. We are also proud of our customers recognized for innovation earlier this year in the
Digiday Europe Awards
, which centered on tech innovations, brand partnerships and collaborations, as well as creating compelling narratives. UK-based bank
NatWest
was shortlisted for
Best Use of Technology
and longstanding Per sado customer
Vodafone Italy
was shortlisted for
Best Use of AI
,
”
added Mr. Baciu.
to learn more about Persado Motivation AI.
About Persado
Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including
Ally Bank
, Dropbox, JP Morgan Chase,
Kate Spade
, Marks & Spencer (M&S), and Verizon, rely on Persado to engage customers across their journey, from acquisition to loyalty. Persado’s
Generative AI
for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.
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SOURCE Persado Inc.
