Ubisoft Doubles Down on Gen AI, Planning to “Automatize Things”
As if there wasn’t enough controversy surrounding Ubisoft lately, the developer has poured even more oil on the flames by reaffirming its plans to integrate generative AI into their future games and “automatize certain things” within the company itself.
In case you’re not in the know, during GDC 2024, the company introduced its AI-driven NEO NPCs, which made headlines for their dead-eyed appearance, speech patterns that sounded like AI hallucinations, and attempts to convince The Verge’s Sean Hollister, who got to experiment with the bots, to start overthrowing powerful mega-corporations.
Despite facing criticism, Ubisoft remained persistent in its AI-pushing agenda, with the studio’s CEO Yves Guillemot highlighting the company’s continuous investment in generative AI and noting partnerships with leading AI firms for joint projects as part of the company’s latest financial report. During the Q&A session with investors (via GamesRadar), Guillemot emphasized that they are now focusing on “making games more alive” by integrating artificial intelligence into them.
