Updates from Oracle, HubSpot, SugarCRM, and More
The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 26th. This round-up covers announcements and updates from Oracle, HubSpot, SugarCRM, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 26th.
Top MarTech News From the Week of April 26th, 2024
AgencyAnalytics Debuts a New Dashboard Tool for Marketing Agencies
AgencyAnalytics, a no-code reporting software for marketing agencies, has released 11-Second Smart Dashboards, a new tool designed to provide clients with real-time metrics for tracking performance and automatically updating data sets to give users the most recent data. The Smart Dashboards are auto-generated based on each client’s connected integrations. Other features include customizable elements for each unique user, on-demand reporting, and a Goals widget providing a graphical progress indicator for company marketing goals.
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Aligned Introduces New AI Features for its Customer Collaboration Platform
Aligned, a customer collaboration platform provider, has released two new AI-powered features to help companies improve their sales processes and maximize customer success. The features include AI-Assist, a co-pilot for buyers, and AI-Insights, which leverages data to enhance deal management and sales forecasting. These capabilities harness large language models (LLMs) and Retrieval Augmented Generation (RAG) to track buying signals, influence the buying journey, and make sales processes easier for sellers and buyers to navigate.
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HubSpot Expands its Solution Suite with New Updates and Capabilities
HubSpot, one of the leading CRM solution providers, announced several new updates and offerings for its suite, including enhancements to Commerce Hub, new HubSpot AI features, and the launch of two new solution suites. HubSpot AI powers the new suites, which include Content Hub, an “all-in-one” content marketing solution powered, and Service Hub, which brings customer support and success tools together so CX leaders can scale their support offerings, drive retention, and more. One of the enhancements to Commerce Hub is a partnership between HubSpot and Stripe that will give businesses local payment methods and multicurrency capabilities.
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Oracle Introduces New AI Capabilities for the Oracle Fusion Cloud Customer Experience (CX) Suite
Oracle, a cloud technology company, has announced several new AI capabilities for its Oracle Fusion Cloud Customer Experience (CX) suite. The features include Gen AI-Assisted Answer Generation for service agents, Assisted Scheduling for Field Service teams, Opportunity Identification to help teams generate B2B deals, Seller Engagement Recommendations, and Gen AI-Assisted Authoring for marketing and sales. With these tools, marketers, sellers, and service agents can accelerate deal cycles, generate more sales, automate time-consuming tasks, enable front-office professionals, and improve how they target, engage, and serve their buyers.
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Salesforce Announces the General Availability of Einstein Copilot
Salesforce has announced the general availability of Einstein Copilot, its conversational AI Assistant for Salesforce’s CRM platform. Einstein Copilot will now include new sales actions to improve seller productivity across use cases, help them accelerate the time to close deals, analyze call transcripts using retrieval augmented generation (RAG), create custom follow-up emails, extract sales forecast insights, and more. Salesforce also announced several new enhancements for Einstein Copilot, including Recommend Actions, Copilot Analytics, and the availability of Einstein Copilot on Salesforce’s mobile app.
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SugarCRM Details its New Partnership with Liferay
SugarCRM, an AI-driven sales automation platform, has announced a new partnership with Liferay, a Digital Experience Platform (DXP) provider. With this partnership, Liferay DXP will be integrated with SugarCRM, enabling organizations to create personalized experiences that address specific business requirements, provide users with a unified solution across channels, free up time for personnel so they can focus on impactful opportunities, and increase self-service opportunities for customers, partners, and distributors.
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