Voiceback Analytics appoints Shubhra Misra as CEO & MD
Voiceback Analytics Pvt Ltd, a travel retail-specialized data analytics company, has announced Shubhra Misra as CEO & MD effective 1 June, 2024.
Shubhra Misra
Voiceback Analytics emerged four years ago from the market research entity, AZ Research Pvt. Ltd, with a vision to revolutionize big data analytics leveraging insights from market research.
Under the leadership of Manishi Sanwal, who will step down from his role as CEO & MD, the company has become a solutions partner of Microsoft Azure for Data & AI, a solution showcase partner of Power BI, and a showcase partner of Startup India. Sanwal expressed confidence in the company’s future under Misra’s leadership and expressed gratitude to the team, clients, and partners for their unwavering support.
Voiceback Analytics states it is committed to revolutionizing the travel retail sector with innovative data management solutions.
The company has decided to combine the operations of market research & data analytics together to leverage the internal strengths of each, with Misra as CEO & MD in addition to her role as CEO & MD of AZ Research Pvt. Ltd.
Misra, a statistician, with an MBA from IIM Lucknow, India, brings decades of experience in consumer insight generation and market research. Her career includes roles at organisations such as ORG-MARG (now AC Nielsen), Blackstone MR (now Synovate), and Tata Global Beverages.
With expertise spanning quantitative and qualitative domains, she also has keen interest in developing AI-based solutions for real-time customised data analytics. aligning with Voiceback Analytics’ vision for innovation.
