Walmart announces global launch of Luminate for mission to become data analytics insights leader — Retail Technology Innovation Hub
In an online post, Mark Hardy, Head of Walmart Data Ventures, said: “Our mission is to become a global leader in insights and analytics, and this expansion marks a pivotal moment on that journey.”
“This also presents an incredible opportunity for our multi-market suppliers who will now be able to leverage our platform outside the US and make an even greater impact in these markets.”
He added: “Since we launched Walmart Luminate, we’ve successfully aided in optimising retail strategies – from product assortment to product development – levelling the playing field for suppliers of all sizes.”
“Today, 90% of Walmart’s largest suppliers have signed up for a Walmart Luminate Charter subscription, and some of our smaller suppliers account for approximately 50% of our total subscriptions.”
“Through our acquisition of Volt Systems in 2022, we’ve been able to extend our value proposition to store operators and primary service providers by providing on-demand visibility to merchandising resources that help ensure our customers can find the right product, in the right place, at the right time.”
“Walmart Luminate has played an integral role in our strategy,” says Amanda Coussoule, Vice President of Sales for Walmart at Kimberly-Clark.
“It empowers us to tailor our offerings precisely to consumer needs, ensuring unparalleled shopping experiences. Extending this capability to Walmex and Walmart Canada will further enhance our ability to make data driven decisions.”
