What Are People Talking About at the Conference?

We asked guests at the FinTech B2B Marketing conference what they thought the most overused buzzword is right now, and…

…there were some predictable answers. But also a few we weren’t expecting.

And some positive perspectives on the topic of overused words. The thing is, they’re often overused for good reason, and it’s undeniably important to discuss them.

One particularly interesting perspective was that ‘Communities’ is an often overused word but that that is probably a good thing. After all, we all need community.

But there was one word that got mentioned more than the rest.

Why is AI so overused?

We’ve asked this question at a number of other events and got much the same result. So we wanted to know, why is AI being talked about so much, particularly in the fintech space?

Of course, novelty captures attention so that’s part of it. As AI technologies advance and become more integrated into daily life, people are becoming more curious about potential applications and working out what it means for them.

The media also plays a crucial role in amplifying the hype around AI. News outlets often highlight breakthroughs, innovations, and controversies in the field, further fuelling public interest and conversation. Social media platforms also serve as hubs for sharing opinions, news, and experiences related to AI, fostering dialogue among diverse communities. There has never been a time with more opportunities to share updates, news and concerns.

But apart from that, the impact of AI is profound and far-reaching, impacting almost every sector. Finance is no exception and AI has the potential to revolutionise a number of parts of the industry. This includes creating more personalisation, greater convenience and potentially reducing workload and menial tasks.

AI has led to $447 billion cost savings for banks in 2023 and it’s clear from this Deloitte report that banks are keen to look into the potential use cases. In fact even 50% of bank customers believe personalised services are one of the key factors for them to have trust in their bank. If AI can help with this in some way, they’re clearly on to a winner.

Our guests clearly recognise why it’s being talked about so much, even if they feel it’s somewhat overused.