Why Indian fintech must embrace the silvers

The fintech evolution in India has been a game changer. Digital financial services are experiencing exponential growth. However, for Indian fintech companies to truly succeed, they must focus on creating solutions that cater to non-digital natives, especially the senior citizens. This demographic focus is not just a matter of inclusivity but a critical business strategy that acknowledges the diverse and evolving landscape of Indian consumers.

India’s population is characterised by its diversity, with a significant portion of its 1.4 billion