Yorkshire agent unveils AI-powered CRM tool…

The founding team behind Yorkshire agent Preston Baker has launched a custom-built AI-powered CRM system for UK estate and letting agents. 

Preston Baker is the first agent to go live with the tailor-made CRM system Greenhouse OS and other independent brands are set to make us of the AI-backed tool.

Greenhouse OS founders include former Preston Baker chief technology officer  Alex Rhodes as well as the agency’s co-founders Ian Preston and James Baker. 

Preston said: “The reaction to Greenhouse OS within the industry has been overwhelming, with sign-up strong.

“The Greenhouse OS CRM system empowers estate and lettings agents with intelligent tools for enhancing client relationships, optimising workflows, and driving business growth in the dynamic agency market.”

Some of the key features of Greenhouse OS include AI-driven lead management, automated client engagement, predictive insights, and workflow automation.

Rhodes added: “Greenhouse OS is a cost-effective way to bring the world’s biggest CRM platform Salesforce to a residential sales and lettings agency.

“Our philosophy is that we believe that agents now, more than ever, need the freedom to run their agency in the way they believe is right for their local marketplace. 

“The way that Salesforce works as a product is that your CRM is unique to you and whilst we install it to work out-of-the-box with the most powerful technology available in UK agency, backed by a $300 billion company, you can customise it so that you don’t have to accept that you must run your business the way your CRM provider dictates.”