Young entrepreneur lands Walmart deal | KWKT

WACO, Texas (FOX 44) – A young entrepreneur in Central Texas has landed a great business deal!

A boy known as “‘Fishkid Kenji” officially launched his new Rod and Reel inside a Waco Walmart on Saturday. His mission is to teach other kids the skills necessary to catch a fish.

The branded fishing poles are in over 600 Walmarts nationwide, and they are intended to be more durable and longer lasting than the other one-time use fishing rods sold in stores for kids.

A free event was held with giveaways, a casting contest and the chance to learn some fishing tips from Kenji himself.